What users are saying about

Adobe Campaign

Top Rated
90 Ratings

MarcomCentral

3 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

MarcomCentral

3 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

MarcomCentral

Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting.Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.Overall: It's a localized place where users can find collateral and promotional items.
Christopher Vyletel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
MarcomCentral
WYSIWYG email editor
Adobe Campaign
7.3
MarcomCentral
Dynamic content
Adobe Campaign
7.9
MarcomCentral
Ability to test dynamic content
Adobe Campaign
8.2
MarcomCentral
Landing pages
Adobe Campaign
7.9
MarcomCentral
A/B testing
Adobe Campaign
6.9
MarcomCentral
Mobile optimization
Adobe Campaign
8.4
MarcomCentral
Email deliverability
Adobe Campaign
8.6
MarcomCentral
List management
Adobe Campaign
8.2
MarcomCentral
Triggered drip sequences
Adobe Campaign
7.5
MarcomCentral

Lead Management

Adobe Campaign
6.9
MarcomCentral
Lead nurturing
Adobe Campaign
7.5
MarcomCentral
Lead scoring and grading
Adobe Campaign
7.2
MarcomCentral
Data quality management
Adobe Campaign
6.6
MarcomCentral
Automated sales alerts and tasks
Adobe Campaign
6.3
MarcomCentral

Campaign Management

Adobe Campaign
7.4
MarcomCentral
Calendaring
Adobe Campaign
7.5
MarcomCentral
Event/webinar marketing
Adobe Campaign
7.3
MarcomCentral

Social Media Marketing

Adobe Campaign
8.1
MarcomCentral
Social sharing and campaigns
Adobe Campaign
8.2
MarcomCentral
Social profile integration
Adobe Campaign
7.9
MarcomCentral

Reporting & Analytics

Adobe Campaign
7.7
MarcomCentral
Dashboards
Adobe Campaign
8.3
MarcomCentral
Standard reports
Adobe Campaign
8.1
MarcomCentral
Custom reports
Adobe Campaign
6.8
MarcomCentral

Platform & Infrastructure

Adobe Campaign
7.6
MarcomCentral
API
Adobe Campaign
8.1
MarcomCentral
Role-based workflow & approvals
Adobe Campaign
8.5
MarcomCentral
Customizability
Adobe Campaign
8.0
MarcomCentral
Integration with Salesforce.com
Adobe Campaign
7.9
MarcomCentral
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MarcomCentral
Integration with SugarCRM
Adobe Campaign
6.3
MarcomCentral

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
  • Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
  • I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
  • I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.
Christopher Vyletel profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
  • I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
  • Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)
Christopher Vyletel profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!
Christopher Vyletel profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
  • Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
  • Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
Christopher Vyletel profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

MarcomCentral

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MarcomCentral More Information