What users are saying about
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Top Rated
156 Ratings
3 Ratings

Adobe Campaign

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Top Rated
156 Ratings
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Score 7.7 out of 101
3 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.
Richard Perroset profile photo

MarcomCentral

Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting.Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.Overall: It's a localized place where users can find collateral and promotional items.
Christopher Vyletel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
MarcomCentral
WYSIWYG email editor
Adobe Campaign
8.1
MarcomCentral
Dynamic content
Adobe Campaign
8.4
MarcomCentral
Ability to test dynamic content
Adobe Campaign
8.3
MarcomCentral
Landing pages
Adobe Campaign
8.4
MarcomCentral
A/B testing
Adobe Campaign
8.1
MarcomCentral
Mobile optimization
Adobe Campaign
7.8
MarcomCentral
Email deliverability
Adobe Campaign
8.6
MarcomCentral
List management
Adobe Campaign
8.2
MarcomCentral
Triggered drip sequences
Adobe Campaign
7.6
MarcomCentral

Lead Management

Adobe Campaign
6.7
MarcomCentral
Lead nurturing
Adobe Campaign
7.2
MarcomCentral
Lead scoring and grading
Adobe Campaign
7.3
MarcomCentral
Data quality management
Adobe Campaign
6.3
MarcomCentral
Automated sales alerts and tasks
Adobe Campaign
6.1
MarcomCentral

Campaign Management

Adobe Campaign
7.5
MarcomCentral
Calendaring
Adobe Campaign
7.7
MarcomCentral
Event/webinar marketing
Adobe Campaign
7.4
MarcomCentral

Social Media Marketing

Adobe Campaign
7.9
MarcomCentral
Social sharing and campaigns
Adobe Campaign
8.1
MarcomCentral
Social profile integration
Adobe Campaign
7.7
MarcomCentral

Reporting & Analytics

Adobe Campaign
8.1
MarcomCentral
Dashboards
Adobe Campaign
8.2
MarcomCentral
Standard reports
Adobe Campaign
8.4
MarcomCentral
Custom reports
Adobe Campaign
7.7
MarcomCentral

Platform & Infrastructure

Adobe Campaign
7.4
MarcomCentral
API
Adobe Campaign
7.2
MarcomCentral
Role-based workflow & approvals
Adobe Campaign
8.1
MarcomCentral
Customizability
Adobe Campaign
7.6
MarcomCentral
Integration with Salesforce.com
Adobe Campaign
7.8
MarcomCentral
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
MarcomCentral
Integration with SugarCRM
Adobe Campaign
6.4
MarcomCentral

Pros

Adobe Campaign

  • Integrations with most used CRM systems
  • Cross-Channel Marketing that works
  • Robust and easy to use interface
No photo available

MarcomCentral

  • The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
  • The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
  • The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
Brady Manthe profile photo

Cons

Adobe Campaign

  • Deep marketing knowledge for the initial setup.
  • The speed of the software, it's slow responding sometimes.
  • A complicated dashboard.
No photo available

MarcomCentral

  • No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
  • I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
  • Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)
Christopher Vyletel profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

MarcomCentral

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

MarcomCentral

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

MarcomCentral

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

MarcomCentral

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.
No photo available

MarcomCentral

The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!
Christopher Vyletel profile photo

Return on Investment

Adobe Campaign

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo

MarcomCentral

  • Our ability to offer customers a very robust solution has increased customer retention and profitability.
  • Our ability to increase volume without increasing overhead has also be a big win.
Brady Manthe profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MarcomCentral

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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