What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Right On Interactive

2 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

Adobe Campaign

I would recommend a colleague defines his current marketing process for database/campaigns/leads/etc., and describes his specific pain points. He should discuss any current tools he uses and, if applicable, highlight differences across marketing areas or geographies. Lastly, I would recommend that he consider who will be using the application and their level of technical knowledge and ability to learn new tools quickly.
Kristen Conrad profile photo

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Right On Interactive
7.0
WYSIWYG email editor
Adobe Campaign
7.3
Right On Interactive
7.0
Dynamic content
Adobe Campaign
7.9
Right On Interactive
Ability to test dynamic content
Adobe Campaign
8.2
Right On Interactive
Landing pages
Adobe Campaign
8.0
Right On Interactive
6.0
A/B testing
Adobe Campaign
7.0
Right On Interactive
Mobile optimization
Adobe Campaign
8.4
Right On Interactive
Email deliverability
Adobe Campaign
8.6
Right On Interactive
7.0
List management
Adobe Campaign
8.2
Right On Interactive
Triggered drip sequences
Adobe Campaign
7.5
Right On Interactive
8.0

Lead Management

Adobe Campaign
6.9
Right On Interactive
8.5
Lead nurturing
Adobe Campaign
7.5
Right On Interactive
Lead scoring and grading
Adobe Campaign
7.2
Right On Interactive
8.0
Data quality management
Adobe Campaign
6.6
Right On Interactive
Automated sales alerts and tasks
Adobe Campaign
6.3
Right On Interactive
9.0

Campaign Management

Adobe Campaign
7.4
Right On Interactive
Calendaring
Adobe Campaign
7.5
Right On Interactive
Event/webinar marketing
Adobe Campaign
7.3
Right On Interactive

Social Media Marketing

Adobe Campaign
8.1
Right On Interactive
8.0
Social sharing and campaigns
Adobe Campaign
8.2
Right On Interactive
Social profile integration
Adobe Campaign
7.9
Right On Interactive
8.0

Reporting & Analytics

Adobe Campaign
7.8
Right On Interactive
8.5
Dashboards
Adobe Campaign
8.3
Right On Interactive
9.0
Standard reports
Adobe Campaign
8.1
Right On Interactive
8.0
Custom reports
Adobe Campaign
6.9
Right On Interactive

Platform & Infrastructure

Adobe Campaign
7.6
Right On Interactive
7.5
API
Adobe Campaign
8.1
Right On Interactive
Role-based workflow & approvals
Adobe Campaign
8.5
Right On Interactive
Customizability
Adobe Campaign
8.0
Right On Interactive
7.0
Integration with Salesforce.com
Adobe Campaign
7.9
Right On Interactive
8.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Right On Interactive
Integration with SugarCRM
Adobe Campaign
6.4
Right On Interactive

Pros

  • Campaign Management: Awesome capability in automating and segmenting campaigns. However, automating and segmenting are minor compared to the marketing intelligence provide via tracking and integration with SiteCatalyst. Knowing our demography and behavior has influenced innovation to tailor our content to the needs of the target audience.
  • Overall this system has improved Mercola from a batch and blast shop to being able to personalize marketing to a demographic or individual level.
  • Simplicity of the UI for a technical tool. If you are doing email marketing, this is a must-have tool.
Khoa Nguyen profile photo
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
No answers on this topic

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Right On Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Right On Interactive Editions & Modules
Right On Interactive
Edition
Outreach
$5001
Engagement
$9002
Lifecycle Marketing
$1,4003
1. up to 2 users, up to 10,000 contacts
2. up to 5 users, up to 10,000 contacts
3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual