What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Selligent

16 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Selligent

16 Ratings
Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Selligent
5.1
WYSIWYG email editor
Adobe Campaign
7.3
Selligent
2.0
Dynamic content
Adobe Campaign
7.9
Selligent
9.8
Ability to test dynamic content
Adobe Campaign
8.2
Selligent
9.7
Landing pages
Adobe Campaign
8.0
Selligent
1.0
A/B testing
Adobe Campaign
7.0
Selligent
9.7
Mobile optimization
Adobe Campaign
8.4
Selligent
1.0
Email deliverability
Adobe Campaign
8.6
Selligent
9.7
List management
Adobe Campaign
8.2
Selligent
2.3
Triggered drip sequences
Adobe Campaign
7.5
Selligent
1.0

Lead Management

Adobe Campaign
6.9
Selligent
Lead nurturing
Adobe Campaign
7.5
Selligent
Lead scoring and grading
Adobe Campaign
7.2
Selligent
Data quality management
Adobe Campaign
6.6
Selligent
Automated sales alerts and tasks
Adobe Campaign
6.3
Selligent

Campaign Management

Adobe Campaign
7.4
Selligent
Calendaring
Adobe Campaign
7.5
Selligent
Event/webinar marketing
Adobe Campaign
7.3
Selligent

Social Media Marketing

Adobe Campaign
8.1
Selligent
Social sharing and campaigns
Adobe Campaign
8.2
Selligent
Social profile integration
Adobe Campaign
7.9
Selligent

Reporting & Analytics

Adobe Campaign
7.8
Selligent
8.2
Dashboards
Adobe Campaign
8.3
Selligent
8.2
Standard reports
Adobe Campaign
8.1
Selligent
8.2
Custom reports
Adobe Campaign
6.9
Selligent
8.2

Platform & Infrastructure

Adobe Campaign
7.6
Selligent
API
Adobe Campaign
8.1
Selligent
Role-based workflow & approvals
Adobe Campaign
8.5
Selligent
Customizability
Adobe Campaign
8.0
Selligent
Integration with Salesforce.com
Adobe Campaign
7.9
Selligent
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Selligent
Integration with SugarCRM
Adobe Campaign
6.4
Selligent

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
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  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
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Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
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Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Selligent

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details