What users are saying about
Top Rated
93 Ratings
16 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Selligent
5.1
WYSIWYG email editor
Adobe Campaign
7.5
Selligent
2.0
Dynamic content
Adobe Campaign
8.1
Selligent
9.8
Ability to test dynamic content
Adobe Campaign
8.4
Selligent
9.7
Landing pages
Adobe Campaign
7.7
Selligent
1.0
A/B testing
Adobe Campaign
6.9
Selligent
9.7
Mobile optimization
Adobe Campaign
7.7
Selligent
1.0
Email deliverability
Adobe Campaign
8.7
Selligent
9.7
List management
Adobe Campaign
8.4
Selligent
2.3
Triggered drip sequences
Adobe Campaign
7.5
Selligent
1.0

Lead Management

Adobe Campaign
6.8
Selligent
Lead nurturing
Adobe Campaign
7.4
Selligent
Lead scoring and grading
Adobe Campaign
7.2
Selligent
Data quality management
Adobe Campaign
6.5
Selligent
Automated sales alerts and tasks
Adobe Campaign
6.2
Selligent

Campaign Management

Adobe Campaign
7.4
Selligent
Calendaring
Adobe Campaign
7.5
Selligent
Event/webinar marketing
Adobe Campaign
7.3
Selligent

Social Media Marketing

Adobe Campaign
8.0
Selligent
Social sharing and campaigns
Adobe Campaign
8.1
Selligent
Social profile integration
Adobe Campaign
7.8
Selligent

Reporting & Analytics

Adobe Campaign
8.0
Selligent
8.2
Dashboards
Adobe Campaign
8.4
Selligent
8.2
Standard reports
Adobe Campaign
8.3
Selligent
8.2
Custom reports
Adobe Campaign
7.2
Selligent
8.2

Platform & Infrastructure

Adobe Campaign
7.6
Selligent
API
Adobe Campaign
8.0
Selligent
Role-based workflow & approvals
Adobe Campaign
8.4
Selligent
Customizability
Adobe Campaign
8.1
Selligent
Integration with Salesforce.com
Adobe Campaign
7.5
Selligent
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Selligent
Integration with SugarCRM
Adobe Campaign
6.3
Selligent

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
No photo available

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
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Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Selligent

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Selligent More Information