What users are saying about

Adobe Campaign

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126 Ratings
16 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
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Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Selligent
5.1
WYSIWYG email editor
Adobe Campaign
7.4
Selligent
2.0
Dynamic content
Adobe Campaign
8.3
Selligent
9.8
Ability to test dynamic content
Adobe Campaign
8.3
Selligent
9.7
Landing pages
Adobe Campaign
7.9
Selligent
1.0
A/B testing
Adobe Campaign
7.3
Selligent
9.7
Mobile optimization
Adobe Campaign
7.8
Selligent
1.0
Email deliverability
Adobe Campaign
8.7
Selligent
9.7
List management
Adobe Campaign
8.1
Selligent
2.3
Triggered drip sequences
Adobe Campaign
7.2
Selligent
1.0

Lead Management

Adobe Campaign
6.8
Selligent
Lead nurturing
Adobe Campaign
7.3
Selligent
Lead scoring and grading
Adobe Campaign
7.2
Selligent
Data quality management
Adobe Campaign
6.4
Selligent
Automated sales alerts and tasks
Adobe Campaign
6.1
Selligent

Campaign Management

Adobe Campaign
7.3
Selligent
Calendaring
Adobe Campaign
7.3
Selligent
Event/webinar marketing
Adobe Campaign
7.3
Selligent

Social Media Marketing

Adobe Campaign
7.9
Selligent
Social sharing and campaigns
Adobe Campaign
8.1
Selligent
Social profile integration
Adobe Campaign
7.8
Selligent

Reporting & Analytics

Adobe Campaign
7.7
Selligent
8.2
Dashboards
Adobe Campaign
7.9
Selligent
8.2
Standard reports
Adobe Campaign
8.2
Selligent
8.2
Custom reports
Adobe Campaign
7.2
Selligent
8.2

Platform & Infrastructure

Adobe Campaign
7.3
Selligent
API
Adobe Campaign
7.0
Selligent
Role-based workflow & approvals
Adobe Campaign
8.0
Selligent
Customizability
Adobe Campaign
7.6
Selligent
Integration with Salesforce.com
Adobe Campaign
7.5
Selligent
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Selligent
Integration with SugarCRM
Adobe Campaign
6.3
Selligent

Pros

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
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  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
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Cons

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.
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Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
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Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
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  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Selligent

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Selligent More Information