Adobe Campaign vs. SmartFocus, now part of Actito
Adobe Campaign vs. SmartFocus, now part of Actito
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Campaign | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A | |
SmartFocus, now part of Actito | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
Adobe Campaign | SmartFocus, now part of Actito | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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More Pricing Information |
Adobe Campaign | SmartFocus, now part of Actito | |
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Top Pros | No answers on this topic | |
Top Cons |
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Adobe Campaign | SmartFocus, now part of Actito | ||||||||||||||||||||||||||||||
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Email & Online Marketing |
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Lead Management |
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Campaign Management |
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Social Media Marketing |
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Reporting & Analytics |
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Platform & Infrastructure |
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Adobe Campaign | SmartFocus, now part of Actito | |
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Small Businesses | Vbout Score 9.5 out of 10 | Emarsys Score 7.5 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | Monetate Score 7.0 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | Monetate Score 7.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Campaign | SmartFocus, now part of Actito | |
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Likelihood to Recommend | 8.8 (97 ratings) | 7.0 (1 ratings) |
Likelihood to Renew | 8.4 (5 ratings) | - (0 ratings) |
Usability | 8.8 (41 ratings) | - (0 ratings) |
Availability | 7.0 (1 ratings) | - (0 ratings) |
Performance | 7.0 (1 ratings) | - (0 ratings) |
Support Rating | 7.7 (40 ratings) | - (0 ratings) |
In-Person Training | 8.0 (1 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 8.0 (1 ratings) | - (0 ratings) |
Contract Terms and Pricing Model | 8.1 (2 ratings) | - (0 ratings) |
Adobe Campaign | SmartFocus, now part of Actito | |
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Likelihood to Recommend | Adobe | Actito |
Pros | Adobe | Actito |
Cons | Adobe | Actito |
Likelihood to Renew | Adobe | Actito No answers on this topic |
Usability | Adobe | Actito No answers on this topic |
Reliability and Availability | Adobe | Actito No answers on this topic |
Support Rating | Adobe | Actito No answers on this topic |
Alternatives Considered | Adobe | Actito |
Contract Terms and Pricing Model | Adobe | Actito No answers on this topic |
Return on Investment | Adobe | Actito |
ScreenShots |