What users are saying about

Adobe Campaign

Top Rated
90 Ratings

SmartFocus

6 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

SmartFocus

6 Ratings
Score 6.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

SmartFocus

Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SmartFocus
WYSIWYG email editor
Adobe Campaign
7.3
SmartFocus
Dynamic content
Adobe Campaign
7.9
SmartFocus
Ability to test dynamic content
Adobe Campaign
8.2
SmartFocus
Landing pages
Adobe Campaign
8.0
SmartFocus
A/B testing
Adobe Campaign
7.0
SmartFocus
Mobile optimization
Adobe Campaign
8.4
SmartFocus
Email deliverability
Adobe Campaign
8.6
SmartFocus
List management
Adobe Campaign
8.2
SmartFocus
Triggered drip sequences
Adobe Campaign
7.5
SmartFocus

Lead Management

Adobe Campaign
6.9
SmartFocus
Lead nurturing
Adobe Campaign
7.5
SmartFocus
Lead scoring and grading
Adobe Campaign
7.2
SmartFocus
Data quality management
Adobe Campaign
6.6
SmartFocus
Automated sales alerts and tasks
Adobe Campaign
6.3
SmartFocus

Campaign Management

Adobe Campaign
7.4
SmartFocus
Calendaring
Adobe Campaign
7.5
SmartFocus
Event/webinar marketing
Adobe Campaign
7.3
SmartFocus

Social Media Marketing

Adobe Campaign
8.1
SmartFocus
Social sharing and campaigns
Adobe Campaign
8.2
SmartFocus
Social profile integration
Adobe Campaign
7.9
SmartFocus

Reporting & Analytics

Adobe Campaign
7.8
SmartFocus
Dashboards
Adobe Campaign
8.3
SmartFocus
Standard reports
Adobe Campaign
8.1
SmartFocus
Custom reports
Adobe Campaign
6.9
SmartFocus

Platform & Infrastructure

Adobe Campaign
7.6
SmartFocus
API
Adobe Campaign
8.1
SmartFocus
Role-based workflow & approvals
Adobe Campaign
8.5
SmartFocus
Customizability
Adobe Campaign
8.0
SmartFocus
Integration with Salesforce.com
Adobe Campaign
7.9
SmartFocus
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SmartFocus
Integration with SugarCRM
Adobe Campaign
6.4
SmartFocus

Pros

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
Kristen Conrad profile photo
  • Push newsletters to customers
  • Managing campaigns
  • Drag and drop builder
No photo available

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Drag and drop builder
  • 2-factor authentication
  • Internal integration (the system is too big for an average user what make it hard to use sometimes)
  • Image gallery reliability
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
  • On the other hand, the cost of SmartFocus is much higher than a competitor
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SmartFocus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details