What users are saying about
Top Rated
93 Ratings
6 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
6 Ratings
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Score 5.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SmartFocus

Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SmartFocus
WYSIWYG email editor
Adobe Campaign
7.5
SmartFocus
Dynamic content
Adobe Campaign
8.1
SmartFocus
Ability to test dynamic content
Adobe Campaign
8.4
SmartFocus
Landing pages
Adobe Campaign
7.7
SmartFocus
A/B testing
Adobe Campaign
6.9
SmartFocus
Mobile optimization
Adobe Campaign
7.7
SmartFocus
Email deliverability
Adobe Campaign
8.7
SmartFocus
List management
Adobe Campaign
8.4
SmartFocus
Triggered drip sequences
Adobe Campaign
7.5
SmartFocus

Lead Management

Adobe Campaign
6.8
SmartFocus
Lead nurturing
Adobe Campaign
7.4
SmartFocus
Lead scoring and grading
Adobe Campaign
7.2
SmartFocus
Data quality management
Adobe Campaign
6.5
SmartFocus
Automated sales alerts and tasks
Adobe Campaign
6.2
SmartFocus

Campaign Management

Adobe Campaign
7.4
SmartFocus
Calendaring
Adobe Campaign
7.5
SmartFocus
Event/webinar marketing
Adobe Campaign
7.3
SmartFocus

Social Media Marketing

Adobe Campaign
8.0
SmartFocus
Social sharing and campaigns
Adobe Campaign
8.1
SmartFocus
Social profile integration
Adobe Campaign
7.8
SmartFocus

Reporting & Analytics

Adobe Campaign
8.0
SmartFocus
Dashboards
Adobe Campaign
8.4
SmartFocus
Standard reports
Adobe Campaign
8.3
SmartFocus
Custom reports
Adobe Campaign
7.2
SmartFocus

Platform & Infrastructure

Adobe Campaign
7.6
SmartFocus
API
Adobe Campaign
8.0
SmartFocus
Role-based workflow & approvals
Adobe Campaign
8.4
SmartFocus
Customizability
Adobe Campaign
8.1
SmartFocus
Integration with Salesforce.com
Adobe Campaign
7.5
SmartFocus
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SmartFocus
Integration with SugarCRM
Adobe Campaign
6.3
SmartFocus

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Push newsletters to customers
  • Managing campaigns
  • Drag and drop builder
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Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Drag and drop builder
  • 2-factor authentication
  • Internal integration (the system is too big for an average user what make it hard to use sometimes)
  • Image gallery reliability
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
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Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
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  • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
  • On the other hand, the cost of SmartFocus is much higher than a competitor
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SmartFocus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SmartFocus More Information