What users are saying about
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Top Rated
156 Ratings
5 Ratings

Adobe Campaign

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Top Rated
156 Ratings
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Score 7.7 out of 101
5 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Vbout
9.0
WYSIWYG email editor
Adobe Campaign
8.1
Vbout
8.5
Dynamic content
Adobe Campaign
8.4
Vbout
10.0
Ability to test dynamic content
Adobe Campaign
8.3
Vbout
10.0
Landing pages
Adobe Campaign
8.4
Vbout
10.0
A/B testing
Adobe Campaign
8.1
Vbout
9.5
Mobile optimization
Adobe Campaign
7.8
Vbout
6.0
Email deliverability
Adobe Campaign
8.6
Vbout
9.5
List management
Adobe Campaign
8.2
Vbout
9.0
Triggered drip sequences
Adobe Campaign
7.6
Vbout
8.5

Lead Management

Adobe Campaign
6.7
Vbout
8.4
Lead nurturing
Adobe Campaign
7.2
Vbout
9.5
Lead scoring and grading
Adobe Campaign
7.3
Vbout
8.0
Data quality management
Adobe Campaign
6.3
Vbout
7.0
Automated sales alerts and tasks
Adobe Campaign
6.1
Vbout
9.0

Campaign Management

Adobe Campaign
7.5
Vbout
10.0
Calendaring
Adobe Campaign
7.7
Vbout
10.0
Event/webinar marketing
Adobe Campaign
7.4
Vbout

Social Media Marketing

Adobe Campaign
7.9
Vbout
9.7
Social sharing and campaigns
Adobe Campaign
8.1
Vbout
9.5
Social profile integration
Adobe Campaign
7.7
Vbout
10.0

Reporting & Analytics

Adobe Campaign
8.1
Vbout
9.5
Dashboards
Adobe Campaign
8.2
Vbout
10.0
Standard reports
Adobe Campaign
8.4
Vbout
9.0
Custom reports
Adobe Campaign
7.7
Vbout
9.5

Platform & Infrastructure

Adobe Campaign
7.4
Vbout
8.7
API
Adobe Campaign
7.2
Vbout
8.5
Role-based workflow & approvals
Adobe Campaign
8.1
Vbout
Customizability
Adobe Campaign
7.6
Vbout
9.0
Integration with Salesforce.com
Adobe Campaign
7.8
Vbout
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Vbout
Integration with SugarCRM
Adobe Campaign
6.4
Vbout

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

Vbout

  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Vbout

  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Vbout

Vbout 10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Vbout

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Vbout

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Vbout

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We evaluated Salesforce Marketing Cloud, IBM Marketing Cloud, Pitney Bowes Engage One before settling on Adobe Campaign through a vendor selection process. Adobe Campaign was most appealing because of their on-premise/hybrid offering. This allowed us to keep data on site. Our privacy and security teams have reservations on storing personally identifiable information in the cloud. This is particular important for sensitive information that could be used for segmentation.
Canh Tran profile photo

Vbout

It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

Adobe Campaign

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Vbout

  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vbout

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison