What users are saying about
Top Rated
94 Ratings
4 Ratings
Top Rated
94 Ratings
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Score 7.6 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vbout
9.0
WYSIWYG email editor
Adobe Campaign
7.5
Vbout
8.5
Dynamic content
Adobe Campaign
8.1
Vbout
10.0
Ability to test dynamic content
Adobe Campaign
8.4
Vbout
10.0
Landing pages
Adobe Campaign
7.7
Vbout
10.0
A/B testing
Adobe Campaign
6.9
Vbout
9.5
Mobile optimization
Adobe Campaign
7.7
Vbout
6.0
Email deliverability
Adobe Campaign
8.7
Vbout
9.5
List management
Adobe Campaign
8.4
Vbout
9.0
Triggered drip sequences
Adobe Campaign
7.5
Vbout
8.5

Lead Management

Adobe Campaign
6.8
Vbout
8.4
Lead nurturing
Adobe Campaign
7.4
Vbout
9.5
Lead scoring and grading
Adobe Campaign
7.2
Vbout
8.0
Data quality management
Adobe Campaign
6.5
Vbout
7.0
Automated sales alerts and tasks
Adobe Campaign
6.2
Vbout
9.0

Campaign Management

Adobe Campaign
7.4
Vbout
10.0
Calendaring
Adobe Campaign
7.5
Vbout
10.0
Event/webinar marketing
Adobe Campaign
7.3
Vbout

Social Media Marketing

Adobe Campaign
8.0
Vbout
9.8
Social sharing and campaigns
Adobe Campaign
8.1
Vbout
9.5
Social profile integration
Adobe Campaign
7.8
Vbout
10.0

Reporting & Analytics

Adobe Campaign
8.0
Vbout
9.5
Dashboards
Adobe Campaign
8.4
Vbout
10.0
Standard reports
Adobe Campaign
8.3
Vbout
9.0
Custom reports
Adobe Campaign
7.2
Vbout
9.5

Platform & Infrastructure

Adobe Campaign
7.6
Vbout
8.7
API
Adobe Campaign
8.0
Vbout
8.5
Role-based workflow & approvals
Adobe Campaign
8.4
Vbout
Customizability
Adobe Campaign
8.1
Vbout
9.0
Integration with Salesforce.com
Adobe Campaign
7.5
Vbout
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vbout
Integration with SugarCRM
Adobe Campaign
6.3
Vbout

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vbout More Information