What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Vbout

4 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Vbout

4 Ratings
Score 9.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vbout
9.0
WYSIWYG email editor
Adobe Campaign
7.3
Vbout
8.5
Dynamic content
Adobe Campaign
7.9
Vbout
10.0
Ability to test dynamic content
Adobe Campaign
8.2
Vbout
10.0
Landing pages
Adobe Campaign
7.9
Vbout
10.0
A/B testing
Adobe Campaign
6.9
Vbout
9.5
Mobile optimization
Adobe Campaign
8.4
Vbout
6.0
Email deliverability
Adobe Campaign
8.6
Vbout
9.5
List management
Adobe Campaign
8.2
Vbout
9.0
Triggered drip sequences
Adobe Campaign
7.5
Vbout
8.5

Lead Management

Adobe Campaign
6.9
Vbout
8.4
Lead nurturing
Adobe Campaign
7.5
Vbout
9.5
Lead scoring and grading
Adobe Campaign
7.2
Vbout
8.0
Data quality management
Adobe Campaign
6.6
Vbout
7.0
Automated sales alerts and tasks
Adobe Campaign
6.3
Vbout
9.0

Campaign Management

Adobe Campaign
7.4
Vbout
10.0
Calendaring
Adobe Campaign
7.5
Vbout
10.0
Event/webinar marketing
Adobe Campaign
7.3
Vbout

Social Media Marketing

Adobe Campaign
8.1
Vbout
9.8
Social sharing and campaigns
Adobe Campaign
8.2
Vbout
9.5
Social profile integration
Adobe Campaign
7.9
Vbout
10.0

Reporting & Analytics

Adobe Campaign
7.7
Vbout
9.5
Dashboards
Adobe Campaign
8.3
Vbout
10.0
Standard reports
Adobe Campaign
8.1
Vbout
9.0
Custom reports
Adobe Campaign
6.8
Vbout
9.5

Platform & Infrastructure

Adobe Campaign
7.6
Vbout
8.7
API
Adobe Campaign
8.1
Vbout
8.5
Role-based workflow & approvals
Adobe Campaign
8.5
Vbout
Customizability
Adobe Campaign
8.0
Vbout
9.0
Integration with Salesforce.com
Adobe Campaign
7.9
Vbout
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vbout
Integration with SugarCRM
Adobe Campaign
6.3
Vbout

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vbout More Information