Adobe Captivate vs. Wix

Captivate is well suited for instruction designers who want to build attractive, personalized, interactive, energetic lessons. It's also a good choice for someone who wants to build something innovative because Captivate gives the developer so much control over so many aspects.

But if someone wanted something built quickly, generically and didn't care about holding the viewer's attention, then Captivate might be an expensive tool. That person might be more satisfied with a cheaper and easier to learn authoring tool.

Incentivized

I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.

Incentivized

• Quickly adding in graphics, text, and interactive buttons.
• Has extensive variables and branching for additional customization, beyond the competition.
• Has 360 degree capability which competitors don't offer (I have not used this feature).
• High degree of customization and personalization.
• True responsive screen display on all devices, viewable as you are creating the training. This is different than some competitors - some just shrink the screen, but Adobe Captivate allows actually removing or moving or changing items at different screen sizes.
• If you like Flash, it has Flash output, although it's going away in 2020. Personally, I think this is an outdated technology.
• Many advanced capabilities. I chose this product due to the capabilities.
• Comes with assets, templates, people, head shots, and full body—excellent.
• Adobe Captivate is the authoring tool. It integrates with Adobe Captivate Prime - which I highly recommend if you want to truly take advantage of all of its features in reporting, administration, compliance, and social learning. (I didn't use Prime because you essentially need 100+ students to affordably use Prime.) If you look at my chart of what Captivate is capable of, I can't say that Captivate has a lot of the reporting features because they are part of Prime/SCORM, although, with Captivate's customization, you might be able to do most of them if you are up to it, but I did not.

Incentivized

• Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
• Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
• Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
• The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..

Incentivized

• Clunky interface, it takes a lot of extra clicks to get places compared to other Adobe apps and competitor's eLearning software.
• Would be nice if it was part of creative cloud, or at least in the group of apps you can add through Creative Cloud.
• More regular and meaningful updates. Compared to flagship apps like Photoshop, Illustrator, etc. Captivate is like the read headed step child. Competitors excel at providing regular updates with clear change documentation. How are we still using Captivate 2019 in 2022?
• The interface feels like it is still stuck in the 90s, would be nice if it was more modern and better in-line with flagship adobe offerings.
• Variables and associated menus are a nuisance to work with vs some of the clever drop down and content-sensitive options in Articulate Storyline.

Incentivized

• In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
• In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
• In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.

We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.

Incentivized

We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.

Incentivized

Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.

Incentivized

Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.

Incentivized

I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.

Incentivized

Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.

Incentivized

It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.

Incentivized

As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.

Incentivized

I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.

Incentivized

Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.

Incentivized

I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option to create interactive learning environments. Adobe Captivate plays well with the other Adobe design products including Photoshop, Illustrator, and Premier. Additionally, Adoe Captivate is highly compatible with Cornerstone, our preferred Learning Management Systems.

Incentivized

Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.

Incentivized

I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.

Incentivized

• Adobe Captivate has allowed our instructors to engage students in ways we never have before.
• Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.

Incentivized

• Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
• As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.

Incentivized