Adobe Dynamic Tag Management (discontinued) vs. Qubit OpenTag

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.

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Pros: Easy tagging process, custom alerts, and Notifications, KPIs dashboard, Marketing operations alignment. Cons: Could use some improvement around the custom export options for data visualization.

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• It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
• By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
• It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.

• Deploy/disable pixels to production on demand
• Be able to control pixel position and firing criteria
• Use a directory of third party vendors which makes it even faster

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Invited by TrustRadius (TR) on Vendor's Behalf

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• It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
• It is easier to use than Google Tag Manager, but not nearly as popular.
• Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.

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Independently Invited by TrustRadius

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• Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.

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As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

Qubit has supported us with our business goals and continues to do so.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Easy to set up and integrate with other tools, boosts efficiencies within the team, provides great insights, custom dashboards, and notifications.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

Friendly and knowledgeable customer support team.

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Independently Invited by TrustRadius

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It was quite seamless with the outstanding support from our Adobe account manager.

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Qubit is much easier to use and select object vs. Google Tag Manager.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• This tool means we can provide better customer service by delivering on time
• With a small group of people, we can get the work done accurately without technical support
• Improvements from an efficiency perspective

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
• Managing all of our tags in one place has removed a lot of potential complications.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info