What users are saying about
41 Ratings
41 Ratings
41 Ratings
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Score 9.6 out of 100
41 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Xamarin

If you are required to develop applications that are cross-platformed, Xamarin is a great tool to use. It will help save time and effort from your development team to be able to build applications seamlessly for android, IOS, Windows, and web on a single platform instead of requiring multiple tools to get the job done.
Duy Mai | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Xamarin
Role-based user permissions
Adobe DTM
10.0
Xamarin

Tag Management

Adobe DTM
9.3
Xamarin
Tag library
Adobe DTM
8.9
Xamarin
Tag variable mapping
Adobe DTM
9.8
Xamarin
Ease of writing custom tags
Adobe DTM
9.9
Xamarin
Rules-driven tag execution
Adobe DTM
9.0
Xamarin
Tag performance monitoring
Adobe DTM
9.9
Xamarin
Improved page load times
Adobe DTM
10.0
Xamarin
Mobile app tagging
Adobe DTM
9.9
Xamarin
Library of JavaScript extensions
Adobe DTM
7.1
Xamarin

Data Management & Integrity

Adobe DTM
7.6
Xamarin
Event tracking
Adobe DTM
10.0
Xamarin
Mobile event tracking
Adobe DTM
10.0
Xamarin
Data distribution management
Adobe DTM
7.0
Xamarin
Universal data layer
Adobe DTM
10.0
Xamarin
Automated error checking
Adobe DTM
1.0
Xamarin

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Xamarin

  • Xamarin allows you to write cross platform code. This allows companies to build apps more quickly by writing less code. Having code abstracted and reused across multiple platforms allows for more testing and less issues overall.
  • The ability to use Visual Studio is a huge plus. Visual Studio is one of the best IDE's available and being able to write cross platforms apps while in a great IDE makes everything less painful.
  • Xamarin is now free with a large company backing. This means that bugs on the platform get fixed more quickly and there is a large community of developers.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Xamarin

  • Forms - not 100% there. Still needs work but is production ready.
  • iOS - sometimes errors can be hard to understand, if they even show up.
  • Insights - Xamarin offers their own crash analytics software. However, it's not perfect and sometimes doesn't pick up crashes.
Jordan Max | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Xamarin

Xamarin 10.0
Based on 1 answer
Xamarin has been great for developing different projects efficiently and effectively. It's nice to reuse the core business logic across different platforms so that there are less to maintain and little replications are needed. The biggest benefit is that C# programmers do not have to learn a different language to do mobile development.
Duy Mai | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Xamarin

Xamarin 10.0
Based on 1 answer
If you are required to develop applications that are cross-platformed, Xamarin is a great tool to use. It will help save time and efforts from your development team to be able to build applications seamlessly for android, IOS, windows, and web on a single platform instead of requiring multiple tools to get the job done
Duy Mai | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Xamarin

Xamarin 10.0
Based on 2 answers
I never had to contact support for any help. Most of the problems we ran into, we were able to identify and use peer support through blogs and other internet sources to resolve the problems. There are plenty of sources online which provide tutorials, discuss problems, etc. Example: StackOverflow
Duy Mai | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Xamarin

Xamarin 10.0
Based on 1 answer
Just with any programming tasks, have a plan first. Design out the system, spend time to build it correctly the first time and have plenty of testing and user acceptance opportunities. Xamarin was easy to implement for a C# programmer. However, you need to do tutorials to realize the platform's capabilities.
Duy Mai | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Xamarin

Xamarin runs natively on MacOS, and the debugger and other integration and auto-complete tools are far better than Eclipse for C# .NET. It also carries much of the plugin/add-on capabilities that are so desirable on Atom. Eclipse is a better for generalized software development, provided a developer is comfortable switching between the IDE the command line for certain parts of their workflow, like building, package management, or debugging. But for C# .NET development on MacOS specifically, Xamarin is the best product I've used for the job.
David McCann | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Xamarin

  • Saves development time and deliver fast.
  • Allows inhouse developers build both Android and iOS application without switching languages.
  • Allows use coding in C# in Visual studio IDE from which we can code in different languages. We don't need multiple IDEs installed
Florence Birgen | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Xamarin

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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