What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100

Likelihood to Recommend

Adobe Experience Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
Anonymous | TrustRadius Reviewer

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Pros

Adobe Experience Platform

  • Integrated products for a holistic multi-channel marketing platform
  • Customization at it's finest. Very granular in it's settings, permissions, and functionality
  • Sophisticated products that are very powerful
Anonymous | TrustRadius Reviewer

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Platform

  • You need to be well trained and resourced to use the product
  • Features and integration work but often times you need to pay Adobe consultants for help
  • Not transparent in their pricing per customer
Anonymous | TrustRadius Reviewer

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Usability

Adobe Experience Platform

Adobe Experience Platform 7.0
Based on 1 answer
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
Anonymous | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Support Rating

Adobe Experience Platform

Adobe Experience Platform 8.0
Based on 1 answer
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Anonymous | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Platform

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
Anonymous | TrustRadius Reviewer

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Experience Platform

  • The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
  • Contract pricing went up yearly on some products by 200%
  • We were able to consolidate email tools to save on yearly contract expenses
Anonymous | TrustRadius Reviewer

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Screenshots

Adobe Experience Platform

Pricing Details

Adobe Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison