Adobe Express vs. Animoto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Animoto
Score 8.7 out of 10
N/A
New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Pricing
Adobe ExpressAnimoto
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Free
$0.00
per month
Professional
$29.00
per month
Team
$79.00
per month
Offerings
Pricing Offerings
Adobe ExpressAnimoto
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressAnimoto
Considered Both Products
Adobe Express
Chose Adobe Express
Adobe Creative Cloud Express was chosen for us by somebody else in the organization, but I still really like it. Though I do like Canva, I'm so used to Adobe Creative Cloud Express now I'd never go back. We used to use Animoto (free version) and I do miss some of the …
Animoto

No answer on this topic

Best Alternatives
Adobe ExpressAnimoto
Small Businesses
Pexels
Pexels
Score 9.9 out of 10
iMovie
iMovie
Score 10.0 out of 10
Medium-sized Companies
Pexels
Pexels
Score 9.9 out of 10
iMovie
iMovie
Score 10.0 out of 10
Enterprises
Pexels
Pexels
Score 9.9 out of 10
Vyond
Vyond
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressAnimoto
Likelihood to Recommend
8.8
(234 ratings)
9.0
(5 ratings)
Likelihood to Renew
8.8
(6 ratings)
-
(0 ratings)
Usability
8.5
(18 ratings)
-
(0 ratings)
Support Rating
8.2
(11 ratings)
9.0
(1 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressAnimoto
Likelihood to Recommend
Adobe
I would definitely recommend Adobe Express to students in my university as they have the free access to it as our university provides the free Creative Cloud Suit in which they have all the premium Adobe product access for free
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Animoto
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
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Pros
Adobe
  • Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
  • Libraries: syncs will with other Adobe Tools
  • Animation: provides a decent collection of modifiable motions for objects in the design
  • Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND
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Animoto
  • Online editor, no download required.
  • Music library to add sound to your video.
  • User friendly tools in the interface.
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Animoto
  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.
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Likelihood to Renew
Adobe
I give it a 10 because Adobe Express has become an essential part of our daily workflow. It allows us to design faster, stay on brand, and produce high-quality content without needing multiple tools. The AI features, templates, and easy collaboration make it a platform we rely on for client work, training, and internal operations.
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Animoto
No answers on this topic
Usability
Adobe
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
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Animoto
No answers on this topic
Support Rating
Adobe
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
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Animoto
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
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Alternatives Considered
Adobe
I think Express is a great tool for quick edits or creation. As someone who works in the more robust platforms, I do not always enjoy going into Express because of the more limited features.
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Animoto
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Animoto
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Animoto
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Animoto
  • we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
  • Good for beginners to start making their own videos
  • free version of this software put watermark while exporting videos.
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ScreenShots

Adobe Express Screenshots

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