Adobe Express vs. Animoto

Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.

Incentivized

Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.

Incentivized

• Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
• Libraries: syncs will with other Adobe Tools
• Animation: provides a decent collection of modifiable motions for objects in the design
• Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND

Incentivized

• Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
• Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
• Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
• Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.

Incentivized

• It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
• It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
• It could partner with other companies to allow for company specific events in exchange for valuable products or programs.

Incentivized

• As it is online so sometimes it lags but I think in future updates this problem will be solved
• limited editing features that sets boundary for us.
• Its premium version has more features but it is quite expensive

Incentivized

i love express!!! i use it every day and will continue to use it even if my job doesn't pay for it, although i hope i never have to pay for it haha. even though the updates are sometimes frustrating, i think for the most part i get used to/like the updates. it's easy to use and i like the change to projects instead of sharing a brand with collaborators

Incentivized

The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically

Incentivized

Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.

Incentivized

We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.

Incentivized

Express has put all the tools a design agency will need for day-to-day operations, production, and creation. And with the addition of the Calendar, scheduling these posts is a breeze and very important in a designer's tool belt. We used other products before and found ourselves importing, exporting, editing and then exporting again a bit tiresome. We only need one app: Adobe Express.

iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.

Incentivized

• Positive: Time and working for a nonprofit with minimal staff this is essential.
• Negative: There are certain features that I need to find in other Adobe products like layer masking.
• Positive: It makes content creation less intimidating for our newer staff.

Incentivized

• Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
• Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!

Incentivized