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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Firefly

    Score8.3 out of 10
    N/AAdobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.

    $9.99

    per month (1 user & 2000 generative credits per month)

    Animoto

    Score8.7 out of 10
    N/ANew York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.

    $0

    per month

    invideo

    Score9.5 out of 10
    N/Ainvideo is an AI video generation platform used to create video ads, promo videos, and social media videos. It features a library of 4000+ templates, a full-fledged editor, millions of stock videos and images, and effects.

    $20

    per month

    Pricing
    Adobe FireflyAnimotoinvideo
    Editions & Modules
    No answers on this topic
    Free
    $0.00
    per month
    Professional
    $29.00
    per month
    Team
    $79.00
    per month
    Plus
    $20
    per month
    Max
    $100
    per month
    Generative
    $250
    per month
    Offerings
    Pricing Offerings
    Adobe FireflyAnimotoinvideo
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details——Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Adobe FireflyAnimotoinvideo
    Considered Multiple Products
    Adobe
    No answer on this topic
    Animoto
    No answer on this topic
    invideo
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    201 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    171 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    199 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    115 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    146 Answers
    No answers on this topic
    No answers on this topic
    Best Alternatives
    Adobe FireflyAnimotoinvideo
    Small Businesses
    No answers on this topic
    iMovie
    Score10 out of 10
    iMovie
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    iMovie
    Score10 out of 10
    iMovie
    Score10 out of 10
    Enterprises
    No answers on this topic
    Adobe Premiere Pro
    Score9.2 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe FireflyAnimotoinvideo
    Likelihood to Recommend
    8.2
    (216 ratings)
    9.0
    (5 ratings)
    10.0
    (4 ratings)
    Likelihood to Renew
    8.3
    (7 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    8.1
    (216 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.5
    (3 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.6
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe FireflyAnimotoinvideo
    Likelihood to Recommend
    Adobe
    While Adobe does and should establish policies with regard to censorship of certain types of images and words used in prompts, the restrictions do at times seem arbitrary and random, with little feedback in such cases as to what issues in particular are causing problems. For example, if using a reference image of a child to produce a video is forbidden, it would seem simple enough from an AI point of view to explain the limitation to the user.
    Incentivized
    Read full review
    Animoto
    Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
    Incentivized
    Read full review
    invideo
    You will get access to various models Along with that you will get access to photo and video library which you can further improve / modify with prompts You can simply start with the prompt and it will deliver the videos. They are early adopters of AI - you will get the well trained model since there are many users who had used it and their team must be monitoring and improving their internal model to deliver more suitable results
    Incentivized
    Read full review
    Pros
    Adobe
    • In Adobe Premiere Pro, Adobe Firefly does a great job with the Remix Tool which expands the length of an audio music track while matching notes and adding more beats to its length. The transitions are seamless, and after the generation is completed it is difficult to distinguish the new beats apart from the original composition.
    • In the Adobe Firefly, I use the standalone app to create graphic variations and visual concepts for quick mockups to streamline design ideas. This process helps me to speed up the creative process and to work more efficiently. It also presents me with additional creative ideas to incorporate in future ideations.
    • In Adobe Photoshop, Adobe Firefly is wonderful with the 'Generative Fill' which uses prompts to enhance an original image by adding complimentary content, replacing content, or even removing the background or content from an image altogether. The result is extremely realistic and amazing.
    Incentivized
    Read full review
    Animoto
    • Online editor, no download required.
    • Music library to add sound to your video.
    • User friendly tools in the interface.
    Incentivized
    Read full review
    invideo
    • Creative & remarkable features.
    • Flawless 24/7 customer support.
    • Easy to use interface for non-techies.
    • Any language may be used to create videos.
    • Automation of text to speech.
    • Project's look is completely under our control.
    • Storyblock and Shutterstock libraries with more than 1 million videos and pictures are available to use.
    Incentivized
    Read full review
    Cons
    Adobe
    • Prompting is an art and takes some time to improve
    • The reality of the images can be hit or miss, such as details like hands or too many legs
    • I would like to see an easier way to upload a reference image and see outputs similar to what I uploaded.
    Incentivized
    Read full review
    Animoto
    • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
    • For the price , it is a great deal as is.
    Incentivized
    Read full review
    invideo
    • import multiple photos for creating slideshow
    • multiple layer to support some infix content like banners or name else i have to do it in every slide
    Read full review
    Likelihood to Renew
    Adobe
    Because while Adobe Firefly is a good tool (and comes integrated to a certain extent with your Adobe CC subscription) there is still a long way to go before it can have the support to be able to use it outside of the same program subscription.
    Incentivized
    Read full review
    Animoto
    No answers on this topic
    invideo
    No answers on this topic
    Usability
    Adobe
    Easy to use on the web application, and its integration into Photoshop is super easy to utilize for my projects. I always get what I am looking for out of Firefly, and it's become an amazing tool to save me time on a heavy workload task.
    Incentivized
    Read full review
    Animoto
    No answers on this topic
    invideo
    Value for money Saves your team time Gives you base to start on the right track Simple prompting to get you video output
    Novice user can also share smart clear prompts to get basic to medium level work done.
    Incentivized
    Read full review
    Support Rating
    Adobe
    I have never contacted Support for Adobe Firefly.
    Incentivized
    Read full review
    Animoto
    We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
    Incentivized
    Read full review
    invideo
    No answers on this topic
    Implementation Rating
    Adobe
    As I have noted in previous answers, the integration of Adobe Firefly is already done for you. It is part of the Adobe Suite and works seamlessly with all other Adobe products. If you don't happen to use Adobe products, it works just like any other AI image creation tool in that you can save and download your creations to edit in whatever software tools you prefer.
    Incentivized
    Read full review
    Animoto
    No answers on this topic
    invideo
    No answers on this topic
    Alternatives Considered
    Adobe
    Midjourney was not in this list but that is the most similar to Firefly in my opinion. I find that Adobe Firefly and Midjourney have a lot of overlap. The generative fill options on Photoshop and Illustrator also include very similar use cases with generating photography and extending areas of a photo to imagine outside of the crop.
    Incentivized
    Read full review
    Animoto
    We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
    Incentivized
    Read full review
    invideo
    I also used Powtoon for video-making service before InVideo. I am using InVideo for the last year and I found it very beneficial & effective than Powtoon because InVideo provides lots of features like Bulk Uploading, Closed captions, Engagement Tracking, Inside the Video Search, Speed Adjustment, Video Looping, and much more which are not provided by Powtoon. That is the main reason to choose InVideo against it.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Firefly has saved us many hours by being able to generate images that were otherwise hard to find, or images that we'd need to request licenses to use. Those time saving equate to money savings as team members can move on to other paid tasks more quickly.
    • When using the generative fill feature, being able to extend the aspect ratio of images we already have in our library has saved us both time and money.
    • Using Firefly has been a useful part of our strategy to introduce Generative AI to our clients, which helps us stay on the front foot with new developments.
    Incentivized
    Read full review
    Animoto
    • we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
    • Good for beginners to start making their own videos
    • free version of this software put watermark while exporting videos.
    Incentivized
    Read full review
    invideo
    • PR is very good and so many positive response
    Read full review
    ScreenShots

    Adobe Firefly Screenshots

    Screenshot of how to generate images from text prompts and edit them within Firefly.Screenshot of where to send generated images from Firefly to Photoshop and Express.Screenshot of where to generate videos from prompts within Firefly.