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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score8.3 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    Leanplum

    Score3 out of 10
    N/ALeanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
    Pricing
    Adobe Journey OptimizerLeanplum
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerLeanplum
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerLeanplum
    Considered Both Products
    Adobe
    No answer on this topic
    Leanplum
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    43 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    24 Answers
    No answers on this topic
    Implementation went as expected
    68%
    Implementation went as expected
    26 Answers
    No answers on this topic
    Best Alternatives
    Adobe Journey OptimizerLeanplum
    Small Businesses
    Simplify360
    Score7.8 out of 10
    EZ Texting
    Score9 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Attentive
    Score8.6 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerLeanplum
    Likelihood to Recommend
    8.0
    (49 ratings)
    8.0
    (5 ratings)
    Likelihood to Renew
    7.9
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (49 ratings)
    -
    (0 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    In-Person Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Journey OptimizerLeanplum
    Likelihood to Recommend
    Adobe
    Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
    Incentivized
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    Leanplum
    I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
    Incentivized
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    Pros
    Adobe
    • API based response and ability to invoke the results need via API.
    • Business friendly management of offer priority , the rule assignments.
    • Data Collection from interactions and ability to utilize them without much latency.
    Incentivized
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    Leanplum
    • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
    • AB Testing - allows us to see which messages are appreciated/opened more by which customers
    • Team collaboration - we can see easily how recently a campaign or message was updated
    Incentivized
    Read full review
    Cons
    Adobe
    • The email building experience could be better when integrating AEM content fragments.
    • Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
    • Content life cycle management could be more robust.
    Incentivized
    Read full review
    Leanplum
    • Ability to create User Stories with a predefined funnel of actions that will chain themselves
    • Ability to tag users once they enter or leave specific segments
    • Should show in a simple page the main KPIS that matter for all our games at once
    • More granularity in granting access to subsets (not sharing everything per account)
    Incentivized
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    Likelihood to Renew
    Adobe
    It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Usability
    Adobe
    AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Reliability and Availability
    Adobe
    I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Performance
    Adobe
    I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run
    Incentivized
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    Leanplum
    No answers on this topic
    Support Rating
    Adobe
    Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    In-Person Training
    Adobe
    It didnpt possess anything new from the online version of it, in fact, there were less
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Online Training
    Adobe
    I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Implementation Rating
    Adobe
    The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
    Incentivized
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    Leanplum
    No answers on this topic
    Alternatives Considered
    Adobe
    Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
    Incentivized
    Read full review
    Leanplum
    I was not a part of making the decision to use Leanplum over its competitors.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    I didnpt help purchase
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Scalability
    Adobe
    This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Professional Services
    Adobe
    very professional
    Incentivized
    Read full review
    Leanplum
    No answers on this topic
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
    Read full review
    Leanplum
    • It helps us build the right features for our users with the help of A/B experimentation
    • Re-engagement notifications help us keep company data metrics
    Incentivized
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer