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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score8.3 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    Robly

    Score9.5 out of 10
    N/ARobly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.

    $19

    per month

    Pricing
    Adobe Journey OptimizerRobly
    Editions & Modules
    No answers on this topic
    Robly
    $19
    per month
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerRobly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerRobly
    Considered Both Products
    Adobe
    No answer on this topic
    Robly
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    43 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    24 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    68%
    Implementation went as expected
    26 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Adobe Journey OptimizerRobly
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Journey Optimizer and Robly
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Robly
    8.1
    44 Ratings
    1% above category average
    WYSIWYG email editor00 Ratings8.036 Ratings
    Dynamic content00 Ratings8.232 Ratings
    A/B testing00 Ratings8.425 Ratings
    Mobile optimization00 Ratings8.138 Ratings
    Email deliverability reporting00 Ratings9.543 Ratings
    List management00 Ratings7.244 Ratings
    Triggered drip sequences00 Ratings7.523 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Journey Optimizer and Robly
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Robly
    9.4
    42 Ratings
    21% above category average
    Standard reports00 Ratings9.442 Ratings
    Best Alternatives
    Adobe Journey OptimizerRobly
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerRobly
    Likelihood to Recommend
    8.1
    (49 ratings)
    9.1
    (44 ratings)
    Likelihood to Renew
    7.9
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    7.5
    (49 ratings)
    8.5
    (4 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    7.3
    (1 ratings)
    In-Person Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    7.3
    (1 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Journey OptimizerRobly
    Likelihood to Recommend
    Adobe
    Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
    Incentivized
    Read full review
    Robly
    I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
    Incentivized
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    Pros
    Adobe
    • API based response and ability to invoke the results need via API.
    • Business friendly management of offer priority , the rule assignments.
    • Data Collection from interactions and ability to utilize them without much latency.
    Incentivized
    Read full review
    Robly
    • Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
    • The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
    • Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
    • In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
    • It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
    Incentivized
    Read full review
    Cons
    Adobe
    • The email building experience could be better when integrating AEM content fragments.
    • Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
    • Content life cycle management could be more robust.
    Incentivized
    Read full review
    Robly
    • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
    • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
    Incentivized
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    Likelihood to Renew
    Adobe
    It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
    Incentivized
    Read full review
    Robly
    Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
    Read full review
    Usability
    Adobe
    AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
    Incentivized
    Read full review
    Robly
    Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
    Incentivized
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    Reliability and Availability
    Adobe
    I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
    Incentivized
    Read full review
    Robly
    No answers on this topic
    Performance
    Adobe
    I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run
    Incentivized
    Read full review
    Robly
    No answers on this topic
    Support Rating
    Adobe
    Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
    Incentivized
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    Robly
    We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
    Read full review
    In-Person Training
    Adobe
    It didnpt possess anything new from the online version of it, in fact, there were less
    Incentivized
    Read full review
    Robly
    No answers on this topic
    Online Training
    Adobe
    I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
    Incentivized
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    Robly
    No answers on this topic
    Implementation Rating
    Adobe
    The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
    Incentivized
    Read full review
    Robly
    We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
    Read full review
    Alternatives Considered
    Adobe
    Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
    Incentivized
    Read full review
    Robly
    Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
    Read full review
    Contract Terms and Pricing Model
    Adobe
    I didnpt help purchase
    Incentivized
    Read full review
    Robly
    No answers on this topic
    Scalability
    Adobe
    This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
    Incentivized
    Read full review
    Robly
    No answers on this topic
    Professional Services
    Adobe
    very professional
    Incentivized
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    Robly
    No answers on this topic
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
    Read full review
    Robly
    • There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
    • Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
    Incentivized
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer