What users are saying about

Emarsys

11 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Emarsys

11 Ratings
Score 5.7 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
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Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Emarsys
6.4
Ability to test dynamic content
Adobe Marketing Cloud
Emarsys
7.0
Landing pages
Adobe Marketing Cloud
Emarsys
7.0
A/B testing
Adobe Marketing Cloud
Emarsys
6.0
Mobile optimization
Adobe Marketing Cloud
Emarsys
5.0
Email deliverability
Adobe Marketing Cloud
Emarsys
7.0
List management
Adobe Marketing Cloud
Emarsys
7.0
Triggered drip sequences
Adobe Marketing Cloud
Emarsys
6.0

Lead Management

Adobe Marketing Cloud
Emarsys
6.0
Lead nurturing
Adobe Marketing Cloud
Emarsys
6.0
Lead scoring and grading
Adobe Marketing Cloud
Emarsys
6.0

Reporting & Analytics

Adobe Marketing Cloud
Emarsys
5.3
Dashboards
Adobe Marketing Cloud
Emarsys
7.0
Standard reports
Adobe Marketing Cloud
Emarsys
6.0
Custom reports
Adobe Marketing Cloud
Emarsys
3.0

Platform & Infrastructure

Adobe Marketing Cloud
Emarsys
2.3
API
Adobe Marketing Cloud
Emarsys
5.0
Role-based workflow & approvals
Adobe Marketing Cloud
Emarsys
1.0
Customizability
Adobe Marketing Cloud
Emarsys
1.0

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
No photo available

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Alternatives Considered

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger
No photo available

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
No photo available

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details