What users are saying about
11 Ratings
84 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper
Luiz Lai profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Emarsys
6.4
Ability to test dynamic content
Adobe Marketing Cloud
Emarsys
7.0
Landing pages
Adobe Marketing Cloud
Emarsys
7.0
A/B testing
Adobe Marketing Cloud
Emarsys
6.0
Mobile optimization
Adobe Marketing Cloud
Emarsys
5.0
Email deliverability
Adobe Marketing Cloud
Emarsys
7.0
List management
Adobe Marketing Cloud
Emarsys
7.0
Triggered drip sequences
Adobe Marketing Cloud
Emarsys
6.0

Lead Management

Adobe Marketing Cloud
Emarsys
6.0
Lead nurturing
Adobe Marketing Cloud
Emarsys
6.0
Lead scoring and grading
Adobe Marketing Cloud
Emarsys
6.0

Reporting & Analytics

Adobe Marketing Cloud
Emarsys
5.3
Dashboards
Adobe Marketing Cloud
Emarsys
7.0
Standard reports
Adobe Marketing Cloud
Emarsys
6.0
Custom reports
Adobe Marketing Cloud
Emarsys
3.0

Platform & Infrastructure

Adobe Marketing Cloud
Emarsys
2.3
API
Adobe Marketing Cloud
Emarsys
5.0
Role-based workflow & approvals
Adobe Marketing Cloud
Emarsys
1.0
Customizability
Adobe Marketing Cloud
Emarsys
1.0

Pros

  • This tool allows for real time project management.
  • Keeps the latest version synced up for all team members.
  • Allows easy access to projects from anywhere.
Richard Longo profile photo
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
No photo available

Cons

  • Price. If all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution.
  • Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption.
  • Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"
Rodrigo Domingues profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Alternatives Considered

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger
No photo available

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
No photo available

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details