What users are saying about
83 Ratings
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Score 7.9 out of 101
2 Ratings
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Score 6.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Resulticks-mCloud
7.6
WYSIWYG email editor
Adobe Marketing Cloud
Resulticks-mCloud
9.1
Dynamic content
Adobe Marketing Cloud
Resulticks-mCloud
7.3
Ability to test dynamic content
Adobe Marketing Cloud
Resulticks-mCloud
7.3
Landing pages
Adobe Marketing Cloud
Resulticks-mCloud
6.8
A/B testing
Adobe Marketing Cloud
Resulticks-mCloud
7.7
Mobile optimization
Adobe Marketing Cloud
Resulticks-mCloud
7.3
Email deliverability
Adobe Marketing Cloud
Resulticks-mCloud
7.3
List management
Adobe Marketing Cloud
Resulticks-mCloud
7.7
Triggered drip sequences
Adobe Marketing Cloud
Resulticks-mCloud
8.2

Lead Management

Adobe Marketing Cloud
Resulticks-mCloud
7.7
Lead nurturing
Adobe Marketing Cloud
Resulticks-mCloud
8.2
Data quality management
Adobe Marketing Cloud
Resulticks-mCloud
7.3

Campaign Management

Adobe Marketing Cloud
Resulticks-mCloud
7.5
Calendaring
Adobe Marketing Cloud
Resulticks-mCloud
7.7
Event/webinar marketing
Adobe Marketing Cloud
Resulticks-mCloud
7.3

Social Media Marketing

Adobe Marketing Cloud
Resulticks-mCloud
7.5
Social sharing and campaigns
Adobe Marketing Cloud
Resulticks-mCloud
7.3
Social profile integration
Adobe Marketing Cloud
Resulticks-mCloud
7.7

Reporting & Analytics

Adobe Marketing Cloud
Resulticks-mCloud
7.0
Dashboards
Adobe Marketing Cloud
Resulticks-mCloud
7.3
Standard reports
Adobe Marketing Cloud
Resulticks-mCloud
7.3
Custom reports
Adobe Marketing Cloud
Resulticks-mCloud
6.4

Platform & Infrastructure

Adobe Marketing Cloud
Resulticks-mCloud
6.8
API
Adobe Marketing Cloud
Resulticks-mCloud
6.8
Role-based workflow & approvals
Adobe Marketing Cloud
Resulticks-mCloud
6.8
Customizability
Adobe Marketing Cloud
Resulticks-mCloud
6.8
Integration with Salesforce.com
Adobe Marketing Cloud
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Resulticks-mCloud
6.8
Integration with SugarCRM
Adobe Marketing Cloud
Resulticks-mCloud
6.8

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
No score
No answers yet
No answers on this topic

Usability

No score
No answers yet
No answers on this topic
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details