Adobe Marketing Cloud vs. UXPin

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

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UXPin is an excellent resource for creating website and app flows and to better help our clients understand how their websites and apps will function. It also gives them a visual reference and some real-life application. It can be difficult for clients to truly understand how a website or an app flows from one page or screen to another via a phone call or web conference. UXPin helps us to illustrate these flows in a hands-on, visual format. UXPin also helps our clients understand the purpose of a sitemap. We used to send our clients a sitemap in an outline format. While many understood that the top-level items on the outline were the main navigation of their website and other items were child pages, several did not. We have found that using UXPin to show the main level navigation, how in-page navigation and child pages (drop-down menus from the main navigation) work has been an integral step in getting approval on sitemaps.

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• Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
• Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
• Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.

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• Smart elements are super nice because they allow me to create complicated features that will appear on every page. When the client wants to change something it is very easy to do so in one place.
• Working on grid is important to me. Having the ability to change and manipulate that grid in UXPin is just what I need.
• There are tons of add on features like Font Awesome icons and prebuilt stuff that not only looks great, but also just lets me get ideas across fast without committing to what the final design is going to look like.
• I love the ability to edit things if I want. I can control several details, but it's not too overwhelming. They include various font options from Google fonts as well. You can design as much or as little as you want. The interface doesn't get in the way. It's there if you want it but has a simplicity that is nice.
• Having a link on a live webpage is a necessity. As soon as you make changes, they are live. No more worrying about which is the latest version.
• I'm a photoshop user so it has a few keyboard commands that are familiar like hold 'alt', click and drag to duplicate is nice!

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• Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
• Adobe could offer multiple price options based on the usage, which is missing at the moment.

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• No search and replace for fonts (missing or just to replace).
• Tool is built for design/dev teams but does not integrate content teams in well.
• If you are not careful you can get lost in designing interactions when you should be just creating building blocks - don’t over animate!!!
• There is currently no “scrub” or click-drag interaction which limits touch capability testing/concepts.
• Editing adaptive versions of designs is very time consuming, edits to not ripple through from master viewport size. All updates are manual, even when creating an adaptive version.
• When a library item is updated, it can revert changes you have made unknowingly.
• Video integration is limited to online video host aggregators such as IMGR, YouTube, and Vimeo.
• Not a ton of info for a designer on how to use the expressions effectively.
• Prototypes with a lot of interactions can get slow, especially on computers with a lot of security software. It’s best to work with UXPin to figure out what is blocking APIs, and JS.

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

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We'll definitely continue to use UXPin. Right now it provides us with everything we need in order to deliver quality projects to our clients. If at any point in time, UXPin doesn't provide us with what we need, we'll start vetting other software out there that may be similar. My guess is that UXPin will continue to make updates and improvements so we'll likely stick with it for quite some time.

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As far as I know, my teams have only had to use the UXPin support once. The experience went really well. We just needed a bit of assistance with using the Documentation feature. UXPin's support was quick and helped my team in a matter of minutes. We will definitely reach out to their support without hesitation in the future.

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I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe product can doo all the things and do them well. Just make sure you get all the discounts available before closing the deal.

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Adobe XD is so much more than UXPin, with Adobe Cloud you can easily share designs as well. We used Adobe XD before changing to UXPin. At first UXPin seems so advanced and helpful, but don't get fooled. You're heavily limited in the long run, and after all the training and implementation of UXPin (both app-wise for IT but also training designers etc) it is not worth your time.

• It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
• A/B testing is very helpful to ensure the best email is being chosen to get sent out.
• Our deliverability has improved a lot.

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• Saving money by using one tool for lo-fi wireframing, high fidelity wireframing, prototyping, and user testing, rather than four separate tools.
• The ability to create and use team libraries enables us to create visually consistent designs with less effort than creating every single design from scratch, which allows us to save considerable time (and therefore money!)
• In-platform collaboration saves our team a lot of time and energy. With everything in one place (wireframes, prototypes, user feedback, collaboration comments), we can all be on the same page about the design workflow and pinpoint discussion points that are based on up-to-date designs.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info