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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Mix Modeler

    N/AN/AFragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,…N/A

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Pricing
    Adobe Mix ModelerMoz LocalMoz Pro
    Editions & Modules
    No answers on this topic
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Offerings
    Pricing Offerings
    Adobe Mix ModelerMoz LocalMoz Pro
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Adobe Mix ModelerMoz LocalMoz Pro
    Considered Multiple Products
    Adobe
    No answer on this topic
    iContact
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    100%
    Implementation went as expected
    19 Answers
    Features
    Adobe Mix ModelerMoz LocalMoz Pro
    SEO
    Comparison of SEO features of Adobe Mix Modeler and Moz Local and Moz Pro
    Feature
    Adobe Mix Modeler
    -
    Ratings
    Moz Local
    -
    Ratings
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    Keyword analysis00 Ratings00 Ratings8.041 Ratings
    Backlink management00 Ratings00 Ratings7.036 Ratings
    SERP ranking tracking00 Ratings00 Ratings7.141 Ratings
    Page grader00 Ratings00 Ratings8.040 Ratings
    Competitive analysis00 Ratings00 Ratings8.040 Ratings
    Site audit / diagnostics00 Ratings00 Ratings7.039 Ratings
    Site recommendations00 Ratings00 Ratings7.037 Ratings
    Task management00 Ratings00 Ratings6.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Adobe Mix Modeler and Moz Local and Moz Pro
    Feature
    Adobe Mix Modeler
    -
    Ratings
    Moz Local
    -
    Ratings
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Local SEO00 Ratings00 Ratings5.327 Ratings
    Social SEO00 Ratings00 Ratings5.323 Ratings
    Mobile SEO00 Ratings00 Ratings6.225 Ratings
    Global SEO00 Ratings00 Ratings6.827 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Adobe Mix Modeler and Moz Local and Moz Pro
    Feature
    Adobe Mix Modeler
    -
    Ratings
    Moz Local
    -
    Ratings
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    Multi-domain support00 Ratings00 Ratings7.028 Ratings
    Integration with web analytics tools00 Ratings00 Ratings7.130 Ratings
    Best Alternatives
    Adobe Mix ModelerMoz LocalMoz Pro
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    No answers on this topic
    Yoast
    Score8.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe Mix ModelerMoz LocalMoz Pro
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (1 ratings)
    8.0
    (78 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (38 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.5
    (7 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Adobe Mix ModelerMoz LocalMoz Pro
    Likelihood to Recommend
    Adobe
    No answers on this topic
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
    Read full review
    Pros
    Adobe
    No answers on this topic
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Cons
    Adobe
    No answers on this topic
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    No answers on this topic
    iContact
    No answers on this topic
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Usability
    Adobe
    No answers on this topic
    iContact
    No answers on this topic
    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Reliability and Availability
    Adobe
    No answers on this topic
    iContact
    No answers on this topic
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Support Rating
    Adobe
    No answers on this topic
    iContact
    No answers on this topic
    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    No answers on this topic
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    No answers on this topic
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    ScreenShots

    Adobe Mix Modeler Screenshots

    Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.Screenshot of advanced modeling techniques. Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring measurements are as robust, granular, and accurate as possible.Screenshot of model insights used to guide strategy and optimizations, such as summarized marketing performance, channel contributions, and incrementality scoring, as well as options to dive deeper into historical performance over time, or event-level attribution insights.Screenshot of model transparency, to support investment and planning decisions with visibility into the statistical significance of model results.Screenshot of business factor insights. These enhance measurement, forecasting, and planning by ingesting data from internal and external business factors that affect marketing performance.

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.

    Moz Pro Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot