TrustRadius

Adobe Mix Modeler vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Mix Modeler
Score 0.0 out of 10
N/A
Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,…N/A
Sprinklr Marketing
Score 7.6 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
Adobe Mix ModelerSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Mix ModelerSprinklr Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Mix ModelerSprinklr Marketing
Features
Adobe Mix ModelerSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Adobe Mix Modeler
-
Ratings
Sprinklr Marketing
7.0
6 Ratings
12% below category average
Ideation00 Ratings5.03 Ratings
Approval workflows00 Ratings5.04 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Adobe Mix Modeler
-
Ratings
Sprinklr Marketing
8.0
6 Ratings
1% above category average
Content hub00 Ratings9.14 Ratings
Forms / Gated content00 Ratings5.52 Ratings
Embedded CTAs00 Ratings9.12 Ratings
Content distribution00 Ratings7.36 Ratings
Content promotion00 Ratings8.15 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Adobe Mix Modeler
-
Ratings
Sprinklr Marketing
8.5
7 Ratings
13% above category average
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Content performance analytics00 Ratings9.67 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
Best Alternatives
Adobe Mix ModelerSprinklr Marketing
Small Businesses
Agency Analytics
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Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Vyond
Vyond
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Mix ModelerSprinklr Marketing
Likelihood to Recommend
-
(0 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
Adobe Mix ModelerSprinklr Marketing
Likelihood to Recommend
Adobe
No answers on this topic
Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Verified User
Anonymous
Read full review
Pros
Adobe
No answers on this topic
Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
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Cons
Adobe
No answers on this topic
Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer
Corey Walker
Marketing Specialist
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Support Rating
Adobe
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Verified User
Anonymous
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Alternatives Considered
Adobe
No answers on this topic
Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer
Robert Lange
Head of Paid Media & Social Media Consultant, Strategist
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Return on Investment
Adobe
No answers on this topic
Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
Verified User
Anonymous
Read full review
ScreenShots

Adobe Mix Modeler Screenshots

Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.Screenshot of advanced modeling techniques. Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring measurements are as robust, granular, and accurate as possible.Screenshot of model insights used to guide strategy and optimizations, such as summarized marketing performance, channel contributions, and incrementality scoring, as well as options to dive deeper into historical performance over time, or event-level attribution insights.Screenshot of model transparency, to support investment and planning decisions with visibility into the statistical significance of model results.Screenshot of business factor insights. These enhance measurement, forecasting, and planning by ingesting data from internal and external business factors that affect marketing performance.