Adobe Real-Time Customer Data Platform vs. Salesforce Data 360

In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.

Incentivized

If your organization is using vast list of system and then if you want to consolidate all those system data in one unified system then you should go with this. These requires a bit of expertise in Salesforce so if you don't have any team then it would be very hard to architect this.

• Real time segmentation and profiling on high volume of customer data
• Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
• Data governance of customer data in the platform, down to attribute based access controls
• Activation across paid media, marketing automation and experience optimization platforms
• Easy to use interface for marketers

Incentivized

• Easy to integrate with other software's. For example, I can gather customer data on another website or excel and import it easy onto Salesforce
• Easy to use and learn
• Easy to compare customer data and sales so easy to do reporting and updates instantly

Incentivized

• Some features that are not yet released to all customers are necessary to manage cases like device sharing
• The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
• There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect

Incentivized

• Integration with multiple systems
• Sometimes the cost and the negotiations becomes hectic, because of sharing all the details to the vendor
• Risk assessments and adoption

Incentivized

As I mentioned earlier, there are many reasons such as preparing a unified customer profile so you can easily evaluate your customers, generating segments or audiences for similar types of customers based on city, country, or attributes, and targeting them for campaigns. You can also create individual personalized journeys based on the data available at the customer level.

Incentivized

Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?

Incentivized

I gave rating 8 because it offers powerful data unification, strong insight , improved customer interaction and reliable performance. This rating also includes overall data visibility and usability across teams. The reason of not giving 10 is its complexity sometimes and costing. This can be less efficient and more complicated for sometimes.

Tealium CDP is too much simple and works mostly with those type of Business who are not majorly in Adobe's ecosystem. However in data governence Adobe Real-Time CDP is definitely a better product and help business to get robust growth

Incentivized

Really, Data Cloud is impulsing or is helping us use agents because of the data that we have collected there and the functionality that we have.

Incentivized

• Improved ability to target users across different marketing DSPs
• Increased click and conversion rate for Adobe Target
• Lowered opt out and bounce rates for email
• Decreased time to value on audience segmentation

Incentivized

• I would say some sort of time utilization redueced because it gives everything on a single view rather than to go multiple
• Some automated workflow can be integrated
• Still it looks like a costly in terms of finance