What users are saying about

Adobe Social

40 Ratings

CoSchedule

11 Ratings

Adobe Social

40 Ratings
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Score 6.7 out of 101

CoSchedule

11 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

CoSchedule

Great for blog content and for collaboration, but less so perhaps for content development in other areas such as web pages, brochures/collateral, video scripts and digital asset development. Guests/light users do not like the fact that they have to log onto WordPress to see or comment on draft blog posts. Single sign on for those doing content reviews but not actual editing is desirable.
Al Schoneman profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
CoSchedule
Boolean keyword searches
Adobe Social
2.2
CoSchedule
Filtering out noise/spam
Adobe Social
2.1
CoSchedule
Sentiment analysis
Adobe Social
2.1
CoSchedule
Broad channel coverage
Adobe Social
3.1
CoSchedule

Publishing

Adobe Social
3.2
CoSchedule
Content planning and scheduling
Adobe Social
4.2
CoSchedule
Audience targeting
Adobe Social
3.2
CoSchedule
Content optimization
Adobe Social
2.2
CoSchedule
Workflow management
Adobe Social
3.2
CoSchedule

Engagement

Adobe Social
2.2
CoSchedule
Automated routing and prioritization
Adobe Social
2.2
CoSchedule
Customer interaction histories
Adobe Social
2.2
CoSchedule
Bulk actions
Adobe Social
2.1
CoSchedule

Marketing

Adobe Social
2.1
CoSchedule
Lead generation
Adobe Social
2.1
CoSchedule
Content marketing
Adobe Social
2.2
CoSchedule
Paid media management
Adobe Social
2.1
CoSchedule
Campaigns and promotions
Adobe Social
2.1
CoSchedule

Channel coverage/integration

Adobe Social
3.0
CoSchedule
Twitter
Adobe Social
4.2
CoSchedule
Facebook
Adobe Social
3.2
CoSchedule
LinkedIn
Adobe Social
3.1
CoSchedule
Google+
Adobe Social
3.1
CoSchedule
Instagram
Adobe Social
3.0
CoSchedule
Pinterest
Adobe Social
3.0
CoSchedule
YouTube
Adobe Social
1.1
CoSchedule

Reporting/analytics

Adobe Social
2.2
CoSchedule
Campaign success analytics
Adobe Social
2.2
CoSchedule
Real-time tracking
Adobe Social
2.1
CoSchedule
Competitor analysis
Adobe Social
2.2
CoSchedule

Account management

Adobe Social
2.6
CoSchedule
Role-based user permissions & privileges
Adobe Social
3.1
CoSchedule
Mobile access
Adobe Social
2.0
CoSchedule

Project Management

Adobe Social
CoSchedule
7.4
Task Management
Adobe Social
CoSchedule
10.0
Resource Management
Adobe Social
CoSchedule
7.0
Scheduling
Adobe Social
CoSchedule
9.5
Workflow Automation
Adobe Social
CoSchedule
8.8
Team Collaboration
Adobe Social
CoSchedule
8.5
Document Management
Adobe Social
CoSchedule
7.0
Mobile Access
Adobe Social
CoSchedule
1.0

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • Pre-scheduling social media shares before content is published
  • Calendar view to clearly see what's going out, when
  • Metrics on what content is doing well, and easy to repost top performing posts
Jeremy Miller profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.
Jeremy Miller profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
Jeremy Miller profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
Al Schoneman profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CoSchedule

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details