What users are saying about
40 Ratings
12 Ratings
40 Ratings
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Score 6.8 out of 101
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe social is great for publishing content and monitoring incoming messages and comments on your social posts
No photo available

CoSchedule

CoSchedule is well suited for a small content and/or marketing team who needs a simple way to keep content organized in a monthly calendar view that integrates with WordPress nicely. For larger teams that need a lot of people accessing the platform, it may not be best because CoSchedule limits the number of users.
Brandon Weaver profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
CoSchedule
Boolean keyword searches
Adobe Social
2.1
CoSchedule
Filtering out noise/spam
Adobe Social
2.1
CoSchedule
Sentiment analysis
Adobe Social
2.1
CoSchedule
Broad channel coverage
Adobe Social
3.1
CoSchedule

Publishing

Adobe Social
3.1
CoSchedule
Content planning and scheduling
Adobe Social
4.1
CoSchedule
Audience targeting
Adobe Social
3.1
CoSchedule
Content optimization
Adobe Social
2.1
CoSchedule
Workflow management
Adobe Social
3.1
CoSchedule

Engagement

Adobe Social
2.1
CoSchedule
Automated routing and prioritization
Adobe Social
2.1
CoSchedule
Customer interaction histories
Adobe Social
2.1
CoSchedule
Bulk actions
Adobe Social
2.1
CoSchedule

Marketing

Adobe Social
2.1
CoSchedule
Lead generation
Adobe Social
2.0
CoSchedule
Content marketing
Adobe Social
2.1
CoSchedule
Paid media management
Adobe Social
2.0
CoSchedule
Campaigns and promotions
Adobe Social
2.1
CoSchedule

Channel coverage/integration

Adobe Social
2.9
CoSchedule
Twitter
Adobe Social
4.1
CoSchedule
Facebook
Adobe Social
3.1
CoSchedule
LinkedIn
Adobe Social
3.0
CoSchedule
Google+
Adobe Social
3.1
CoSchedule
Instagram
Adobe Social
3.0
CoSchedule
Pinterest
Adobe Social
3.0
CoSchedule
YouTube
Adobe Social
1.1
CoSchedule

Reporting/analytics

Adobe Social
2.1
CoSchedule
Campaign success analytics
Adobe Social
2.1
CoSchedule
Real-time tracking
Adobe Social
2.1
CoSchedule
Competitor analysis
Adobe Social
2.1
CoSchedule

Account management

Adobe Social
2.5
CoSchedule
Role-based user permissions & privileges
Adobe Social
3.1
CoSchedule
Mobile access
Adobe Social
2.0
CoSchedule

Project Management

Adobe Social
CoSchedule
6.9
Task Management
Adobe Social
CoSchedule
10.0
Resource Management
Adobe Social
CoSchedule
7.0
Scheduling
Adobe Social
CoSchedule
9.3
Workflow Automation
Adobe Social
CoSchedule
7.1
Team Collaboration
Adobe Social
CoSchedule
7.0
Document Management
Adobe Social
CoSchedule
7.0
Mobile Access
Adobe Social
CoSchedule
1.0

Pros

  • Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
  • Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
Christopher Mclaughlin profile photo
  • Pre-scheduling social media shares before content is published
  • Calendar view to clearly see what's going out, when
  • Metrics on what content is doing well, and easy to repost top performing posts
Jeremy Miller profile photo

Cons

  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Sandy Adam profile photo
  • Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.
Jeremy Miller profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
Jeremy Miller profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • CoSchedule saves us at least 2 hours a week in admin for social scheduling our own content.
Jeremy Miller profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CoSchedule

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details