Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large…
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Joomla
Score 8.3 out of 10
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Joomla! is a free and open source content management system used to publish web content. Included features are page caching, RSS feeds, printable versions of pages, news flashes, blogs, polls, a search function, and support for language internationalization.
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Pricing
Adobe Social
Joomla!
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Social
Joomla
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Social
Joomla!
Features
Adobe Social
Joomla!
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Social
7.4
9 Ratings
3% below category average
Joomla!
-
Ratings
Boolean keyword searches
7.58 Ratings
00 Ratings
Filtering out noise/spam
7.57 Ratings
00 Ratings
Sentiment analysis
7.58 Ratings
00 Ratings
Broad channel coverage
7.09 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Social
7.4
9 Ratings
9% below category average
Joomla!
-
Ratings
Content planning and scheduling
7.09 Ratings
00 Ratings
Audience targeting
7.58 Ratings
00 Ratings
Content optimization
7.59 Ratings
00 Ratings
Workflow management
7.59 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Social
7.7
8 Ratings
5% below category average
Joomla!
-
Ratings
Automated routing and prioritization
7.58 Ratings
00 Ratings
Customer interaction histories
8.08 Ratings
00 Ratings
Bulk actions
7.58 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Social
8.0
8 Ratings
4% above category average
Joomla!
-
Ratings
Lead generation
8.07 Ratings
00 Ratings
Content marketing
8.08 Ratings
00 Ratings
Paid media management
8.07 Ratings
00 Ratings
Campaigns and promotions
8.08 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Social
7.9
9 Ratings
6% below category average
Joomla!
-
Ratings
Twitter
8.08 Ratings
00 Ratings
Facebook
8.09 Ratings
00 Ratings
LinkedIn
7.57 Ratings
00 Ratings
Google+
7.09 Ratings
00 Ratings
Instagram
8.57 Ratings
00 Ratings
Pinterest
8.04 Ratings
00 Ratings
YouTube
8.07 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Social
7.8
9 Ratings
1% above category average
Joomla!
-
Ratings
Campaign success analytics
8.09 Ratings
00 Ratings
Real-time tracking
7.58 Ratings
00 Ratings
Competitor analysis
8.08 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Social
7.3
8 Ratings
8% below category average
Joomla!
-
Ratings
Role-based user permissions & privileges
7.58 Ratings
00 Ratings
Mobile access
7.07 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Social
-
Ratings
Joomla!
8.4
51 Ratings
2% above category average
Role-based user permissions
00 Ratings
8.451 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Social
-
Ratings
Joomla!
6.8
48 Ratings
13% below category average
API
00 Ratings
7.346 Ratings
Internationalization / multi-language
00 Ratings
6.347 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Social
-
Ratings
Joomla!
7.7
54 Ratings
1% below category average
WYSIWYG editor
00 Ratings
8.253 Ratings
Code quality / cleanliness
00 Ratings
8.551 Ratings
Admin section
00 Ratings
8.349 Ratings
Page templates
00 Ratings
7.052 Ratings
Library of website themes
00 Ratings
6.450 Ratings
Mobile optimization / responsive design
00 Ratings
7.650 Ratings
Publishing workflow
00 Ratings
8.450 Ratings
Form generator
00 Ratings
7.646 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
If your developers want to have some fun, Joomla offers the stability and friendliness to do custom coding. Certain marketing initiatives require us to get "cute" with the interface, and Joomla allows for that a bit easier than WordPress (and definitely easier than sites like Squarespace). The security of Joomla is also always a plus.
Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
It has workflow processes, but they are over-complicated and poorly designed.
It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
Security. Its got many new features in the new Joomla! 4 which make the already good security even better. I like the ability to use my Yubi keys to log in with the new webauth standard, I don't think any other CMS has that built in
W3C Accessibility Guidelines (WCAG) 2.1 (with AA compliance)
Really good SEO that gets our sites to the top of the search engines again without the need for any extra things
Speed, it gets a really good score (100%) in the google lighthouse on our server, can't beat that
It would be great if Adobe scheduled video uploads for Twitter.
A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Because Joomla's user community is smaller than WP, it lacks as many choices from 3rd party developers, meaning it can be a little more difficult to find the right extension for what you need to accomplish
Along the same vein, most of the best 3rd-party software for Joomla! is paid
Simple features such as Add to Menu and Cache cleaners should be adopted as part of the Joomla! core, though they are available as extensions
Joomla! could use a simpler and easier URL rewriting process
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
I gave it a rating of 10 because I just love how Joomla! works, how it is set up and how it handles many users. Also it is very fast, and there is no overload on the MySQL database or servers ever.
The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
Joomla! 3.x is easily installed either manually or via a script provided by your host. It contains most of the tools needed to begin creating websites right from the start. Those features that it doesn't have are easily installed via links and buttons from the thousands of extensions available in the community
Today's Modern Joomla performs very well and is robust and durable. The pages load faster than they ever did in the past and Modern Joomla's integration into other software or systems has become seamless. Modern Joomla sites will last long and will stay running forever.
The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
Between the core Joomla developers who are excellent at answering questions and providing support, you have a whole community of developers who work with Joomla and are happy to help fellow developers out answering questions and supporting the Joomla project. Out of the many communities I am involved in for open-source software, Joomla's community is by far the best.
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Joomla has gone through tremendous growing pains. It is now better than ever. But before, when it was going from 1.5-2.5, the templates and plugins would break over and over again. If you don't understand what Joomla was trying to do back then, you might have a bad attitude toward it. Today, those pains are over and things don't break like they used to during that time period.
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
We tested other platforms like WordPress, Magento and some local CMS. But Joomla offered us better resources for generating content. Joomla is a CMS suitable for many types of projects, especially if you have several people editing content at the same time. It allows you to maintain visual standardization and offers many options for working with images. With its ability to control access to different articles, categories or even different components, it is a great tool, even if they are managed by different people.
Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.