AdRoll vs. Maxemail vs. ReTargeter

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix

Incentivized

Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.

Incentivized

• A customer service rep can help us out with any campaign questions, any time during the work week.
• The platform has a very transparent platform that provides great detail about analytics of the ads.
• The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.

• Maxemail provides great customer service.
• Maxemail has a very powerful platform with a lot of capabilities.
• Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
• Maxemail provides fantastic deliverability for our emails.

Incentivized

• Improved level of support during the technical setup process would really improve the onboarding process
• Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
• More granular reporting would help with back-end optimization and client recommendations

Incentivized

• Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
• Maxemail user interface looks daunting and was hard to teach to some people.

Incentivized

We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.

Incentivized

Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers

Incentivized

We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.

Incentivized

Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.

Incentivized

AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.

Incentivized

Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.

Incentivized

• Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

Incentivized

• Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
• Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
• Maxemail's customer service is quick and responsive so saves us time trying to get things done.

Incentivized