What users are saying about

AdRoll

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74 Ratings
2 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 9.3 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
ownerIQ
Data Transfer
AdRoll
7.7
ownerIQ
DSP integration
AdRoll
7.4
ownerIQ

Ad Campaigns

AdRoll
7.9
ownerIQ
8.5
Ad campaign creation
AdRoll
8.2
ownerIQ
Ad deployment
AdRoll
8.4
ownerIQ
9.0
Display advertising
AdRoll
8.3
ownerIQ
9.0
Ad display and retargeting segmentation
AdRoll
8.1
ownerIQ
9.0
Sequence targeting
AdRoll
6.5
ownerIQ
7.0

Ad Reporting & Analytics

AdRoll
7.0
ownerIQ
9.4
Ad dashboards
AdRoll
7.6
ownerIQ
Ad performance reports
AdRoll
7.4
ownerIQ
7.0
Ad conversion tracking
AdRoll
6.5
ownerIQ
10.0
Ad attribution reporting
AdRoll
6.8
ownerIQ
10.0
Cross-channel ad management
AdRoll
7.4
ownerIQ
10.0
Ad forecasting and optimization
AdRoll
6.1
ownerIQ
10.0

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern profile photo

Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
No photo available
  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
No answers on this topic

Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ownerIQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details