What users are saying about

AdRoll

70 Ratings

ownerIQ

2 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

ownerIQ

2 Ratings
Score 9.3 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.
Justina Logozzo profile photo

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
ownerIQ
Data Transfer
AdRoll
7.6
ownerIQ
DSP integration
AdRoll
7.2
ownerIQ

Ad Campaigns

AdRoll
7.8
ownerIQ
8.5
Ad campaign creation
AdRoll
8.2
ownerIQ
Ad deployment
AdRoll
8.4
ownerIQ
9.0
Display advertising
AdRoll
8.2
ownerIQ
9.0
Ad display and retargeting segmentation
AdRoll
8.1
ownerIQ
9.0
Sequence targeting
AdRoll
6.3
ownerIQ
7.0

Ad Reporting & Analytics

AdRoll
6.9
ownerIQ
9.4
Ad dashboards
AdRoll
7.5
ownerIQ
Ad performance reports
AdRoll
7.4
ownerIQ
7.0
Ad conversion tracking
AdRoll
6.5
ownerIQ
10.0
Ad attribution reporting
AdRoll
6.7
ownerIQ
10.0
Cross-channel ad management
AdRoll
7.3
ownerIQ
10.0
Ad forecasting and optimization
AdRoll
6.0
ownerIQ
10.0

Pros

  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
Eric Kammer profile photo
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern profile photo

Cons

  • Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
  • More third party integrations would be nice to see.
  • Call tracking capabilities.
No photo available
  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
No answers on this topic

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ownerIQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details