AdRoll vs. Smartly.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.5 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Smartly.io
Score 9.0 out of 10
N/A
Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.N/A
Pricing
AdRollSmartly.io
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollSmartly.io
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollSmartly.io
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Smartly.io
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.4
44 Ratings
56% below category average
Smartly.io
-
Ratings
Ad campaign creation1.543 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.341 Ratings00 Ratings
Ad display and retargeting segmentation4.344 Ratings00 Ratings
Sequence targeting4.226 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.0
44 Ratings
118% below category average
Smartly.io
-
Ratings
Ad dashboards1.444 Ratings00 Ratings
Ad performance reports1.444 Ratings00 Ratings
Ad conversion tracking3.342 Ratings00 Ratings
Ad attribution reporting1.438 Ratings00 Ratings
Cross-channel ad management3.331 Ratings00 Ratings
Ad forecasting and optimization1.328 Ratings00 Ratings
Best Alternatives
AdRollSmartly.io
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
WordStream
WordStream
Score 6.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollSmartly.io
Likelihood to Recommend
1.5
(49 ratings)
9.0
(2 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.1
(6 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollSmartly.io
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
Smartly.io
It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
Smartly.io
  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
Smartly.io
  • Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
Smartly.io
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review
Smartly.io
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review
Smartly.io
  • If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
  • They are all the time super polite and very friendly.
  • Replies in under 5 minutes.
  • Customer support can jump into your account and make quick fixes if you allow them to.
Read full review
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review
Smartly.io
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
Smartly.io
No answers on this topic
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
Read full review
Smartly.io
  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
Read full review
ScreenShots