What users are saying about

AdRoll

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74 Ratings
2 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Smartly.io

Organic social teams interested in constant optimization and content learnings.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Smartly.io
Data Transfer
AdRoll
7.7
Smartly.io
DSP integration
AdRoll
7.4
Smartly.io

Ad Campaigns

AdRoll
7.9
Smartly.io
Ad campaign creation
AdRoll
8.2
Smartly.io
Ad deployment
AdRoll
8.4
Smartly.io
Display advertising
AdRoll
8.3
Smartly.io
Ad display and retargeting segmentation
AdRoll
8.1
Smartly.io
Sequence targeting
AdRoll
6.5
Smartly.io

Ad Reporting & Analytics

AdRoll
7.0
Smartly.io
Ad dashboards
AdRoll
7.6
Smartly.io
Ad performance reports
AdRoll
7.4
Smartly.io
Ad conversion tracking
AdRoll
6.5
Smartly.io
Ad attribution reporting
AdRoll
6.8
Smartly.io
Cross-channel ad management
AdRoll
7.4
Smartly.io
Ad forecasting and optimization
AdRoll
6.1
Smartly.io

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
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  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
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Cons

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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  • The system is sometimes unstable and buggy
  • UI improvements: the interface can be confusing at times
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo
No answers on this topic

Return on Investment

  • Because our clients are so niche we rarely use our full allocated budget.
  • The budget we do use sees the best ROI that we've seen on digital campaigns.
Eric Kammer profile photo
  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smartly.io

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details