What users are saying about

AdRoll

70 Ratings

Smartly.io

1 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Smartly.io

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Smartly.io

Organic social teams interested in constant optimization and content learnings.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Smartly.io
Data Transfer
AdRoll
7.6
Smartly.io
DSP integration
AdRoll
7.2
Smartly.io

Ad Campaigns

AdRoll
7.8
Smartly.io
Ad campaign creation
AdRoll
8.2
Smartly.io
Ad deployment
AdRoll
8.4
Smartly.io
Display advertising
AdRoll
8.2
Smartly.io
Ad display and retargeting segmentation
AdRoll
8.1
Smartly.io
Sequence targeting
AdRoll
6.3
Smartly.io

Ad Reporting & Analytics

AdRoll
6.9
Smartly.io
Ad dashboards
AdRoll
7.5
Smartly.io
Ad performance reports
AdRoll
7.4
Smartly.io
Ad conversion tracking
AdRoll
6.5
Smartly.io
Ad attribution reporting
AdRoll
6.7
Smartly.io
Cross-channel ad management
AdRoll
7.3
Smartly.io
Ad forecasting and optimization
AdRoll
6.0
Smartly.io

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
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  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
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Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
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  • The system is sometimes unstable and buggy
  • UI improvements: the interface can be confusing at times
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
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Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
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Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
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No answers on this topic

Return on Investment

  • Because our clients are so niche we rarely use our full allocated budget.
  • The budget we do use sees the best ROI that we've seen on digital campaigns.
Eric Kammer profile photo
  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smartly.io

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details