What users are saying about
Top Rated
74 Ratings
2 Ratings
Top Rated
74 Ratings
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Score 7.6 out of 101
2 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.
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Smartly.io

Organic social teams interested in constant optimization and content learnings.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Smartly.io
Data Transfer
AdRoll
7.8
Smartly.io
DSP integration
AdRoll
7.5
Smartly.io

Ad Campaigns

AdRoll
8.3
Smartly.io
Ad campaign creation
AdRoll
8.4
Smartly.io
Ad deployment
AdRoll
8.7
Smartly.io
Display advertising
AdRoll
8.6
Smartly.io
Ad display and retargeting segmentation
AdRoll
8.3
Smartly.io
Sequence targeting
AdRoll
7.4
Smartly.io

Ad Reporting & Analytics

AdRoll
7.2
Smartly.io
Ad dashboards
AdRoll
7.7
Smartly.io
Ad performance reports
AdRoll
7.6
Smartly.io
Ad conversion tracking
AdRoll
6.9
Smartly.io
Ad attribution reporting
AdRoll
7.0
Smartly.io
Cross-channel ad management
AdRoll
7.4
Smartly.io
Ad forecasting and optimization
AdRoll
6.3
Smartly.io

Pros

  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
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  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
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Cons

  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
Charles Kirkland profile photo
  • The system is sometimes unstable and buggy
  • UI improvements: the interface can be confusing at times
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
Stefanie Cash profile photo
No answers on this topic

Return on Investment

  • We have had an increase of returning leads to our website.
  • We have a lower bounce rate on people coming in from ads due to targeting accurately.
  • We have been spending less on ads for more relevant leads.
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  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smartly.io

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details