AdRoll vs. urllo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.7 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
urllo
Score 10.0 out of 10
N/A
urllo, formerly EasyRedir, is a unified link management platform for teams. It is used to control every connection across an organization's digital presence with fast, secure URL redirects, trackable QR codes and branded links. urllo gives marketing, SEO and IT teams one place to manage, optimize and analyze links at scale. No coding skills are required.
$9
per month
Pricing
AdRollurllo
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollurllo
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollurllo
Features
AdRollurllo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.8
21 Ratings
8% below category average
urllo
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.2
44 Ratings
61% below category average
urllo
-
Ratings
Ad campaign creation1.143 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.041 Ratings00 Ratings
Ad display and retargeting segmentation4.044 Ratings00 Ratings
Sequence targeting4.026 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
1.7
44 Ratings
128% below category average
urllo
-
Ratings
Ad dashboards1.144 Ratings00 Ratings
Ad performance reports1.144 Ratings00 Ratings
Ad conversion tracking3.042 Ratings00 Ratings
Ad attribution reporting1.138 Ratings00 Ratings
Cross-channel ad management3.031 Ratings00 Ratings
Ad forecasting and optimization1.128 Ratings00 Ratings
Best Alternatives
AdRollurllo
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Branch
Branch
Score 7.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Branch
Branch
Score 7.3 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
AdRollurllo
Likelihood to Recommend
1.1
(49 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.0
(6 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollurllo
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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urllo
If you're trying to point a domain name to a new home to stay, EasyRedir probably isn't the solution for you - you should have your hosting company handle that. But if you're looking to swap out the link the domain points to on a fairly regular basis, this service is the perfect solution.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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urllo
  • Allow you to manage multiple domains.
  • All in one place.
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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urllo
  • Sometimes the Twitter links hosting the parent URL show old data from the previous links that EasyRedir pointed to, but I'm not sure if this is something EasyRedir is responsible for.
  • Their manager used to be super simple. It's updated and more modern now, but I think I liked the simpler version better.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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urllo
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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urllo
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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urllo
We found this service at just the right time when we needed it and it was perfect for us. It's consistent and reliable and I can't imagine not using it. We use it every day.
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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urllo
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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urllo
No answers on this topic
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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urllo
  • For us, it's just a quick and easy solution. Not too sure of the effect on ROI.
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ScreenShots

urllo Screenshots

Screenshot of the urllo dashboard showing traffic by redirect group.Screenshot of how to create a redirect within urllo.Screenshot of the general urllo dashboard.Screenshot of urllo SSL/TLS certificate management.Screenshot of urllo QR code creation/management within the platform.