What users are saying about
8 Ratings
61 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
7.4
Marin Software
Data Transfer
AdStage
5.9
Marin Software
DSP integration
AdStage
9.0
Marin Software

Ad Campaigns

AdStage
7.5
Marin Software
Ad campaign creation
AdStage
8.0
Marin Software
Ad deployment
AdStage
8.0
Marin Software
Display advertising
AdStage
7.0
Marin Software
Ad display and retargeting segmentation
AdStage
7.0
Marin Software
Sequence targeting
AdStage
7.4
Marin Software

Ad Reporting & Analytics

AdStage
8.5
Marin Software
Ad dashboards
AdStage
8.7
Marin Software
Ad performance reports
AdStage
9.0
Marin Software
Ad conversion tracking
AdStage
9.0
Marin Software
Ad attribution reporting
AdStage
8.1
Marin Software
Cross-channel ad management
AdStage
8.3
Marin Software
Ad forecasting and optimization
AdStage
8.1
Marin Software

Pros

AdStage

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo

Marin Software

  • The automated bidding features are great and work very well.
  • Automation of tasks such as adding negative keywords or adding long tails via the search terms report saves a ton of time.
  • Being able to make bulk changes across both AdWords and Bing at the same time.
Vincent Misiewicz profile photo

Cons

AdStage

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo

Marin Software

  • Preferring to make bulk changes with AdWords Editor, it would sometimes not upload correctly, which was frustrating.
  • The reporting features weren't horrible, but I was expecting a little more. It's pretty time consuming to set up initially.
  • A little slow when it comes to integrating new features - seems like it took a very long time to make a transition to final URLs and there was very little support during that time.
Vincent Misiewicz profile photo

Likelihood to Renew

AdStage

AdStage 8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo

Marin Software

Marin Software 7.6
Based on 23 answers
We have a solid Marin account team that is thoroughly invested in our business. They are insightful, helpful, and are always willing to walk us through any new features or retrain us on old ones. Additionally, the sales dept at Marin has been helpful in providing use-cases, whitepapers, and other documents that have assisted our sales team with closing new business.
Robert Frost profile photo

Usability

AdStage

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 8.9
Based on 5 answers
Marin has a very basic layout, which makes it easy to use and easy to learn and this is very important in a fast paced environment, when there is not a whole lot of time to learn a new program without getting caught behind. Marin has some nice training that makes this whole process super easy.
No photo available

Support

AdStage

AdStage 10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo

Marin Software

Marin Software 8.2
Based on 5 answers
While they are getting much better with the new restructured support dept, the previous ticketing system was prone to long wait times, inexperienced techs who would just link you to help desk articles that didn't apply, and unresolved issues. I think the addition of a direct support phone number in addition to our account team was a huge help.
Robert Frost profile photo

Online Training

AdStage

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

AdStage

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 9.8
Based on 5 answers
I think if we had known what we wanted, the implementation would have been perfect. Since we didn't, there was quite a bit of back and forth between ethology and the implementation team at Marin. The process ended up taking a lot longer than we expected it to take, but worked out in the end.
Robert Frost profile photo

Alternatives Considered

AdStage

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo

Marin Software

Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin.
No photo available

Return on Investment

AdStage

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo

Marin Software

  • Last minute changes to copy really help make our business more efficient in terms of execution.
  • Negatively affected our business when certain upgrades were made through their platform. The changes halted our ability to make changes to our campaigns.
No photo available

Screenshots

AdStage

Marin Software

Pricing Details

AdStage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marin Software

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison