What users are saying about
7 Ratings
7 Ratings
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Score 8.1 out of 101
39 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

WordStream Advisor

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
WordStream Advisor
Data Transfer
AdStage
5.9
WordStream Advisor
DSP integration
AdStage
9.0
WordStream Advisor

Ad Campaigns

AdStage
7.5
WordStream Advisor
Ad campaign creation
AdStage
8.0
WordStream Advisor
Ad deployment
AdStage
8.0
WordStream Advisor
Display advertising
AdStage
7.0
WordStream Advisor
Ad display and retargeting segmentation
AdStage
7.0
WordStream Advisor
Sequence targeting
AdStage
7.5
WordStream Advisor

Ad Reporting & Analytics

AdStage
8.5
WordStream Advisor
Ad dashboards
AdStage
8.7
WordStream Advisor
Ad performance reports
AdStage
9.0
WordStream Advisor
Ad conversion tracking
AdStage
9.0
WordStream Advisor
Ad attribution reporting
AdStage
8.1
WordStream Advisor
Cross-channel ad management
AdStage
8.3
WordStream Advisor
Ad forecasting and optimization
AdStage
8.1
WordStream Advisor

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Kaitlin Berg profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Not all Google AdWord settings can be managed through WordStream.
  • How to effectively set bid amounts.
Erin Harris profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
WordStream Advisor9.0
Based on 3 answers
I am not the PPC manager here so I have to use the products available.
Daniel Keogh profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo
None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last several years of the business.
Dustin Brackett profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Great for the novice to intermediate PPC user
  • Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
  • Very affordable for managing approximately 300 campaigns @ $45K month spend
Amber Stanley-Kruth profile photo

Screenshots

AdStage
WordStream Advisor

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details