What users are saying about

AdStage

5 Ratings

WordStream

34 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

WordStream

34 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

WordStream

WordStream is designed for marketers who manage paid search accounts. It helps save time, increases efficiency, and if used properly it can improve performance. WorkStream would be of little value to anyone who doesn't manage paid search accounts.
Dustin Hovey profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
WordStream
Data Transfer
AdStage
9.0
WordStream
DSP integration
AdStage
9.0
WordStream

Ad Campaigns

AdStage
7.8
WordStream
Ad campaign creation
AdStage
8.0
WordStream
Ad deployment
AdStage
8.0
WordStream
Display advertising
AdStage
7.0
WordStream
Ad display and retargeting segmentation
AdStage
7.0
WordStream
Sequence targeting
AdStage
9.0
WordStream

Ad Reporting & Analytics

AdStage
7.8
WordStream
Ad dashboards
AdStage
9.0
WordStream
Ad performance reports
AdStage
9.0
WordStream
Ad conversion tracking
AdStage
9.0
WordStream
Ad attribution reporting
AdStage
6.0
WordStream
Cross-channel ad management
AdStage
8.0
WordStream
Ad forecasting and optimization
AdStage
6.0
WordStream

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Wordstream optimizes the budgets of each individual campaign.
  • Wordstream suggests new keywords and negative keywords for each campaign.
  • Wordstream gives you a weekly report on suggested fixes and updates to your accounts.
No photo available

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • I would like to see an optional feature where Wordstream provides daily suggested updates.
  • It would be great if Wordstream could optimize Yahoo! Gemini accounts as well.
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
WordStream9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Amber Stanley-Kruth profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Wordstream has had positive impact on our ROI across both Bing and Google.
No photo available

Screenshots

AdStage
WordStream

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details