Adthena vs. Nozzle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Nozzle
Score 9.9 out of 10
N/A
Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data. On every dashboard, users can segment ranking data in whatever way suits a particular strategy: analyze featured snippets, People Also Ask boxes, paid ads, listings containing reviews or images, and so on. Likewise, Nozzle lets the user assign keywords to keyword groups for maximum…N/A
Pricing
AdthenaNozzle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaNozzle
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details-$49/mo for 10,000 pulls -$99/mo for 21,000 pulls -$249/mo for 60,000 pulls -$499/mo for 130,000 pulls -$999/mo for 275,000 pulls -$2,499/mo for 725,000 pulls -$4,999/mo for 1,500,000 pulls
More Pricing Information
Features
AdthenaNozzle
SEO
Comparison of SEO features of Product A and Product B
Adthena
-
Ratings
Nozzle
9.2
16 Ratings
17% above category average
SERP ranking tracking00 Ratings10.016 Ratings
Page grader00 Ratings10.07 Ratings
Competitive analysis00 Ratings9.915 Ratings
Task management00 Ratings6.93 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adthena
-
Ratings
Nozzle
9.9
12 Ratings
26% above category average
Local SEO00 Ratings9.910 Ratings
Social SEO00 Ratings9.96 Ratings
Mobile SEO00 Ratings10.010 Ratings
Global SEO00 Ratings9.911 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adthena
-
Ratings
Nozzle
9.9
11 Ratings
16% above category average
Multi-domain support00 Ratings10.010 Ratings
Integration with web analytics tools00 Ratings9.97 Ratings
Best Alternatives
AdthenaNozzle
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.3 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaNozzle
Likelihood to Recommend
8.0
(3 ratings)
9.9
(16 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaNozzle
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Nozzle
The Highlight of the SAAS tool is the UI - A work of art to allow fast decisions on focus keys of interest. This will not work without accuracy and the backup of a content plan to increase future SERP positions.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Nozzle
  • - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
  • - LOTS of data, and many ways to visualize them
  • - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Nozzle
  • It is hard to understand as a novice in SEO, more hover explanations would be helpful
  • I do not think they have automatic reports and notifications but this would be nice to have
  • Their sign in process is a bit odd, as you sign in and then get emailed a link
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Nozzle
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
Nozzle
They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues is that it only supports Google SERP.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Nozzle
  • Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
  • Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
  • It was able to track multiple key words for 3 companies quickly
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ScreenShots

Nozzle Screenshots

Screenshot of Nozzle VisionScreenshot of Flexible ScheduleScreenshot of Competitive Share of Voice AnalysisScreenshot of People Also Ask Dashboard