Advanced Web Ranking vs. BrightLocal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.3 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.
$99
per month
BrightLocal
Score 7.8 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Pricing
Advanced Web RankingBrightLocal
Editions & Modules
No answers on this topic
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Offerings
Pricing Offerings
Advanced Web RankingBrightLocal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—BrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Features
Advanced Web RankingBrightLocal
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
4 Ratings
23% above category average
BrightLocal
6.7
12 Ratings
15% below category average
Keyword analysis10.03 Ratings7.08 Ratings
Backlink management9.03 Ratings4.05 Ratings
SERP ranking tracking10.04 Ratings7.711 Ratings
Page grader10.03 Ratings7.52 Ratings
Competitive analysis10.04 Ratings7.611 Ratings
Site audit / diagnostics9.03 Ratings9.98 Ratings
Site recommendations10.03 Ratings6.64 Ratings
Task management10.04 Ratings3.56 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
4 Ratings
23% above category average
BrightLocal
8.6
13 Ratings
12% above category average
Local SEO10.04 Ratings8.613 Ratings
Social SEO10.03 Ratings7.96 Ratings
Mobile SEO9.24 Ratings10.04 Ratings
Global SEO9.24 Ratings7.72 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
4 Ratings
8% above category average
BrightLocal
9.2
11 Ratings
9% above category average
Multi-domain support8.33 Ratings8.59 Ratings
Integration with web analytics tools9.84 Ratings9.910 Ratings
Best Alternatives
Advanced Web RankingBrightLocal
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Screaming Frog
Screaming Frog
Score 9.4 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingBrightLocal
Likelihood to Recommend
10.0
(4 ratings)
8.6
(14 ratings)
Support Rating
-
(0 ratings)
7.5
(2 ratings)
User Testimonials
Advanced Web RankingBrightLocal
Likelihood to Recommend
Caphyon
If you want a reliable and accurate keyword rank tracking tool that can spit out beautiful monthly reports for your clients, then AWR is the tool for you. It is also cloud-based so you don't have to deal with the issues of proxies and VPNs like you would if running a similar program from your own server. It's not the cheapest option but it's probably the easiest to implement and most accurate option when it comes to cloud-based rank tracking software. Customer support has always been responsive and pleasant to deal with, I haven't had many issues, but have always had a good experience when I needed support.
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BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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Pros
Caphyon
  • Google Analytics coordination or integration is an incredible procedure.
  • Hyper link management is another merit.
  • Rank tracking increases the reliability of a report.
  • Content authoring and management allows us to have the right word taxonomy.
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BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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Cons
Caphyon
  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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Support Rating
Caphyon
No answers on this topic
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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Alternatives Considered
Caphyon
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.
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BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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Return on Investment
Caphyon
  • Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
  • AWR integrates into our workflow well with our other SEO and reporting software.
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BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker