What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

BrightLocal

7 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

BrightLocal

The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
Jordan Comstock profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
BrightLocal
7.1
Keyword analysis
Advanced Web Ranking
5.0
BrightLocal
7.4
Backlink management
Advanced Web Ranking
7.0
BrightLocal
5.4
SERP ranking tracking
Advanced Web Ranking
7.5
BrightLocal
8.8
Page grader
Advanced Web Ranking
7.0
BrightLocal
7.5
Competitive analysis
Advanced Web Ranking
6.5
BrightLocal
7.5
Site audit / diagnostics
Advanced Web Ranking
7.0
BrightLocal
7.4
Site recommendations
Advanced Web Ranking
6.0
BrightLocal
5.9
Task management
Advanced Web Ranking
6.0
BrightLocal
6.8

SEO Channels

Advanced Web Ranking
7.0
BrightLocal
8.1
Local SEO
Advanced Web Ranking
7.0
BrightLocal
9.7
Social SEO
Advanced Web Ranking
6.5
BrightLocal
7.6
Mobile SEO
Advanced Web Ranking
8.0
BrightLocal
10.0
Global SEO
Advanced Web Ranking
6.5
BrightLocal
5.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
BrightLocal
9.6
Multi-domain support
Advanced Web Ranking
8.0
BrightLocal
9.9
Integration with web analytics tools
Advanced Web Ranking
7.5
BrightLocal
9.3

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
Tim Colling profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
Tim Colling profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
Jordan Comstock profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BrightLocal

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details