What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Google Trends

47 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Google Trends

Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google Trends
5.9
Keyword analysis
Advanced Web Ranking
5.0
Google Trends
7.9
Backlink management
Advanced Web Ranking
7.0
Google Trends
5.0
SERP ranking tracking
Advanced Web Ranking
7.5
Google Trends
4.6
Page grader
Advanced Web Ranking
7.0
Google Trends
5.7
Competitive analysis
Advanced Web Ranking
6.5
Google Trends
6.7
Site audit / diagnostics
Advanced Web Ranking
7.0
Google Trends
6.0
Site recommendations
Advanced Web Ranking
6.0
Google Trends
6.5
Task management
Advanced Web Ranking
6.0
Google Trends
5.1

SEO Channels

Advanced Web Ranking
7.0
Google Trends
6.3
Local SEO
Advanced Web Ranking
7.0
Google Trends
6.5
Social SEO
Advanced Web Ranking
6.5
Google Trends
5.8
Mobile SEO
Advanced Web Ranking
8.0
Google Trends
5.9
Global SEO
Advanced Web Ranking
6.5
Google Trends
7.1

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google Trends
6.4
Multi-domain support
Advanced Web Ranking
8.0
Google Trends
6.7
Integration with web analytics tools
Advanced Web Ranking
7.5
Google Trends
6.0

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Real-Time data on any given topic using Explore
  • Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage. I can choose the technology that I am interested in, and start doing some research on the trends. This helps me to strategize better on how to use this technology in my projects.
  • Clean UI: Simple and Easy UI, easy to navigate.
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
  • It would also be useful to be able to export this info to a graphic
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for our marketers.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Allows us to help clients appear on Google
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Trends

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details