Google Trends is great at getting an overall understanding of search trends
May 30, 2021

Google Trends is great at getting an overall understanding of search trends

Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Trends

Google Trends is very helpful when we are trying to gain a high-level understanding of how certain things are been searched for or how people from across the world are engaging with a different concept in different ways and at different volumes. It helps us understand a large number of folks in a small period of time when it comes to a certain dimension.
  • Visually appealling
  • Simple to use
  • Helpful comparison charts
  • Make it easier to set a custom time range
  • Add context when possible for certain results
  • Related topics don't seem very related to current search.
  • Greater ability to communicate change
  • Greater understanding of our impact on market sentiment
  • Increased visibility into regional differences in search behavior
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.

Do you think Google Trends delivers good value for the price?

Yes

Are you happy with Google Trends's feature set?

Yes

Did Google Trends live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Trends go as expected?

I wasn't involved with the implementation phase

Would you buy Google Trends again?

Yes

If you need to understand how the search trends for a given term have changed over time it is incredibly helpful. It is not as helpful if you are looking to see how specific search terms relate to your specific website as the data is general not particularly specific. It's also helpful to see regional differences in search behavior.

Google Trends Feature Ratings

10.0
Keyword analysis
10
Backlink management
Not Rated
SERP ranking tracking
10
Page grader
10
Competitive analysis
10
Site audit / diagnostics
Not Rated
Site recommendations
10
Task management
Not Rated
Local SEO
10
Social SEO
Not Rated
Mobile SEO
10
Global SEO
10
Multi-domain support
Not Rated