What users are saying about

SEMRush

Top Rated
150 Ratings

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

SEMRush

Top Rated
150 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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SEMRush

SEMRush is very well suited for anybody looking to do keyword research and keep an eye on their site's organic/paid health/traffic. For raw search/keyword research it is my favorite tool on the market, especially for the price. For those looking to mine backlinks and that are more focused on growing a backlink portfolio, a tool such as Ahrefs would be more appropriate as it's competitive analysis across all dimensions and it's backlink indexing is much more robust.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
SEMRush
7.7
Keyword analysis
Advanced Web Ranking
5.0
SEMRush
9.0
Backlink management
Advanced Web Ranking
7.0
SEMRush
7.0
SERP ranking tracking
Advanced Web Ranking
7.5
SEMRush
8.0
Page grader
Advanced Web Ranking
7.0
SEMRush
7.4
Competitive analysis
Advanced Web Ranking
6.5
SEMRush
8.5
Site audit / diagnostics
Advanced Web Ranking
7.0
SEMRush
8.0
Site recommendations
Advanced Web Ranking
6.0
SEMRush
7.2
Task management
Advanced Web Ranking
6.0
SEMRush
6.3

SEO Channels

Advanced Web Ranking
7.0
SEMRush
7.0
Local SEO
Advanced Web Ranking
7.0
SEMRush
6.9
Social SEO
Advanced Web Ranking
6.5
SEMRush
6.1
Mobile SEO
Advanced Web Ranking
8.0
SEMRush
6.8
Global SEO
Advanced Web Ranking
6.5
SEMRush
8.1

SEO Platform & Account Management

Advanced Web Ranking
7.7
SEMRush
8.2
Multi-domain support
Advanced Web Ranking
8.0
SEMRush
8.2
Integration with web analytics tools
Advanced Web Ranking
7.5
SEMRush
8.2

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Keyword tracking: Shows where you currently ranks, the influx you've experienced in position, CPC and competition, as well as where you rank against competitors. Other tools can provide the same type of information, but I have always found SEMRush to be more accurate.
  • Site Audit: It's great to have an overview of errors, warning, and notices of your site all in one dashboard.
  • Backlink Audit: The dashboard of this feature is what makes me love it. It enables you to simply and quickly see where you're at with backlinks and which ones I should be wary of.
Justina Logozzo profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Historical data of tracked keywords: After you've uploaded your list of keywords for tracking, you're unable to see how you fared before that point.
  • Brand monitoring: If you have a company named anything remotely close to another company, you're going to get a mixed bag of results.
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Usability

No score
No answers yet
No answers on this topic
SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
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Support

No score
No answers yet
No answers on this topic
SEMRush10.0
Based on 1 answer
They are always ready and willing to help
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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SEMRush is more more user friendly and informative than Moz tools.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Our SEO traffic is up more than 30% YOY.
  • We cut costs of SEO tools by 75% moving from other enterprise products and have been able to create an internal process to enhance reporting, project management and execution.
  • This had generated nearly 8 figures in additional revenue this year alone.
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details