What users are saying about

SpyFu

56 Ratings

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

SpyFu

56 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
SpyFu
6.4
Keyword analysis
Advanced Web Ranking
5.0
SpyFu
8.5
Backlink management
Advanced Web Ranking
7.0
SpyFu
6.1
SERP ranking tracking
Advanced Web Ranking
7.5
SpyFu
7.4
Page grader
Advanced Web Ranking
7.0
SpyFu
5.9
Competitive analysis
Advanced Web Ranking
6.5
SpyFu
9.6
Site audit / diagnostics
Advanced Web Ranking
7.0
SpyFu
5.2
Site recommendations
Advanced Web Ranking
6.0
SpyFu
4.5
Task management
Advanced Web Ranking
6.0
SpyFu
4.1

SEO Channels

Advanced Web Ranking
7.0
SpyFu
6.7
Local SEO
Advanced Web Ranking
7.0
SpyFu
6.5
Social SEO
Advanced Web Ranking
6.5
SpyFu
6.1
Mobile SEO
Advanced Web Ranking
8.0
SpyFu
5.9
Global SEO
Advanced Web Ranking
6.5
SpyFu
8.3

SEO Platform & Account Management

Advanced Web Ranking
7.7
SpyFu
7.1
Multi-domain support
Advanced Web Ranking
8.0
SpyFu
7.7
Integration with web analytics tools
Advanced Web Ranking
7.5
SpyFu
6.5

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Comparison tool of how our website compares to similar websites is helpful to understand where we are strong and where we have room to improve.
  • Identifying backlinks
  • Reviewing and recommendations for keywords
Jack Pennuto profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Spyfu will show you an estimate of what they believe your competitor is spending and this number is always low. They should evaluate the keyword prices more to give a more relevant estimate.
  • Free version only gives you around 20 keywords for each competitor. I wish it was larger.
  • Must sign in to see any SpyFu information even for the free version. This is a new thing and I liked it better when it was anonymous for free.
Rachel Hensley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SpyFu7.9
Based on 9 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero profile photo

Support

No score
No answers yet
No answers on this topic
SpyFu8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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As an independent company working on our own behalf, SpyFu seemed like a better fit than SEMRush, which appears to be geared more towards agencies or consultants. Additionally, SpyFu offers a lot more features than Linkody, which will be beneficial in the long term.
Jack Pennuto profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Better presentations
  • Prospects and client love it.
  • It saves a ton of time.
Christopher Regan profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SpyFu

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details