What users are saying about
8 Ratings
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Score 6.7 out of 101
13 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool
Elise Phillips profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
WordTracker
8.1
Keyword analysis
Advanced Web Ranking
4.9
WordTracker
8.5
Backlink management
Advanced Web Ranking
7.0
WordTracker
4.0
SERP ranking tracking
Advanced Web Ranking
7.5
WordTracker
9.0
Page grader
Advanced Web Ranking
7.0
WordTracker
9.0
Competitive analysis
Advanced Web Ranking
6.5
WordTracker
8.0
Site audit / diagnostics
Advanced Web Ranking
7.0
WordTracker
9.0
Site recommendations
Advanced Web Ranking
6.0
WordTracker
8.0
Task management
Advanced Web Ranking
6.0
WordTracker
9.0

SEO Channels

Advanced Web Ranking
7.0
WordTracker
10.0
Local SEO
Advanced Web Ranking
7.0
WordTracker
10.0
Social SEO
Advanced Web Ranking
6.5
WordTracker
10.0
Mobile SEO
Advanced Web Ranking
8.0
WordTracker
10.0
Global SEO
Advanced Web Ranking
6.5
WordTracker
10.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
WordTracker
8.5
Multi-domain support
Advanced Web Ranking
8.0
WordTracker
8.0
Integration with web analytics tools
Advanced Web Ranking
7.5
WordTracker
9.0

Pros

Advanced Web Ranking

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
No photo available

WordTracker

  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
Elise Phillips profile photo

Cons

Advanced Web Ranking

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
No photo available

WordTracker

  • Cumulative month data or seasonal data would be appreciated.
Elise Phillips profile photo

Likelihood to Renew

Advanced Web Ranking

No score
No answers yet
No answers on this topic

WordTracker

WordTracker 7.9
Based on 3 answers
It is useful for both ourselves and clients
Bailie Losleben profile photo

Alternatives Considered

Advanced Web Ranking

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available

WordTracker

WordTracker was selected because of its dependability over time and results.
Elise Phillips profile photo

Return on Investment

Advanced Web Ranking

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
No photo available

WordTracker

  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Bailie Losleben profile photo

Pricing Details

Advanced Web Ranking

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

WordTracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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