Other data extraction tools did not provide a similar ease of setup for the compared to the cost associated with those tools, and they were often not as transparent on data replacement and holding state. The visualization tools offered by Adverity are also a little easier to …
Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
Compare to competition they need to improve with notification things.
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Adverity is easy to understand and use, even for users who are less technical. Reports and dashboards are easy to send out, and back-end users can easily navigate workspaces for creating new data fetches.
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.
