Affinity CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity CRM
Score 9.4 out of 10
N/A
Affinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.
$2,000
per year per user
LeadSquared
Score 7.5 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Pricing
Affinity CRMLeadSquared
Editions & Modules
Essential
$2000
per year per user
Scale
$2300
per year per user
Advanced
$2700
per year per user
Enterprise
Contact
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
Affinity CRMLeadSquared
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
Affinity CRMLeadSquared
Features
Affinity CRMLeadSquared
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Affinity CRM
-
Ratings
LeadSquared
7.4
39 Ratings
8% below category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings7.027 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings5.039 Ratings
List management00 Ratings9.038 Ratings
Triggered drip sequences00 Ratings10.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Affinity CRM
-
Ratings
LeadSquared
8.5
40 Ratings
11% above category average
Lead nurturing automation00 Ratings10.038 Ratings
Lead scoring and grading00 Ratings9.039 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings10.036 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Affinity CRM
-
Ratings
LeadSquared
4.1
25 Ratings
56% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Affinity CRM
-
Ratings
LeadSquared
6.0
39 Ratings
23% below category average
Dashboards00 Ratings6.039 Ratings
Standard reports00 Ratings8.039 Ratings
Custom reports00 Ratings4.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Affinity CRM
-
Ratings
LeadSquared
9.0
35 Ratings
11% above category average
API00 Ratings10.031 Ratings
Role-based workflow & approvals00 Ratings8.030 Ratings
Customizability00 Ratings10.035 Ratings
Best Alternatives
Affinity CRMLeadSquared
Small Businesses
Method:CRM
Method:CRM
Score 9.4 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Conversica
Conversica
Score 4.1 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Conversica
Conversica
Score 4.1 out of 10
Agile CRM
Agile CRM
Score 9.3 out of 10
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User Ratings
Affinity CRMLeadSquared
Likelihood to Recommend
9.1
(4 ratings)
7.0
(41 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.8
(9 ratings)
Usability
-
(0 ratings)
9.0
(4 ratings)
Support Rating
10.0
(1 ratings)
9.8
(4 ratings)
User Testimonials
Affinity CRMLeadSquared
Likelihood to Recommend
Affinity (Project Affinity, Inc.)
Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
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LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
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Pros
Affinity (Project Affinity, Inc.)
  • Organization
  • Data Housing
  • Exporting Data
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
Affinity (Project Affinity, Inc.)
  • More prompts to update and sort new connections
  • More visual appeal on each listing on a list
  • An Outlook desktop app plugin
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
Affinity (Project Affinity, Inc.)
We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
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LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Affinity (Project Affinity, Inc.)
No answers on this topic
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Support Rating
Affinity (Project Affinity, Inc.)
Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
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LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
Affinity (Project Affinity, Inc.)
Affinity is the bridge that links our communication through our software workflow.
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LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Return on Investment
Affinity (Project Affinity, Inc.)
  • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
  • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
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LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation