Affinity CRM vs. LeadSquared

Affinity CRM

Affinity CRM

53 Reviews and Ratings

LeadSquared

LeadSquared

103 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Affinity CRM	Score 9.2 out of 10	N/A	Affinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.	$2,000 per year per user
LeadSquared	Score 7.6 out of 10	N/A	LeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.	$50 per month per user

Pricing

Affinity CRM

LeadSquared

Editions & Modules

Essential: $2000
per year per user
Scale: $2300
per year per user
Advanced: $2700
per year per user
Enterprise: Contact

Sales Super: $50
per month per user
LeadSquared Sales Pro: $60
per month per user

Offerings

Pricing Offerings
Affinity CRM	LeadSquared
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

Additional add-ons and modules available for expanded functionality.

More Pricing Information

Community Pulse
	Affinity CRM	LeadSquared
Considered Both Products	Affinity CRM GA Greg Antonelli Investor Realtions Senior Associate Chose Affinity CRM Two different companies, so it's not like I chose one over the other. However, after using both Affinity and Salesforce, I can say that Affinity is easier to use due to its simplicity. Salesforce had a lot of bells and whistles, that when used appropriately, I'm sure can help, … Incentivized Helpful? Verified User Anonymous Chose Affinity CRM Affinity is the bridge that links our communication through our software workflow. Incentivized Helpful? Andrew Bouldin Principal Chose Affinity CRM Affinity is easier to use and a better value. Incentivized Helpful? Tom Wondra Consultant / Senior Account Executive Chose Affinity CRM Nudge.ai is in a fairly unique space. It isn't quite a CRM, it isn't quite a social or news channel. But, it has aspects of all. Nudge.ai was chosen because it allowed us to use one tool for multiple purposes. LinkedIn Sales Navigator is probably the closest to Nudge.ai but is … Incentivized Helpful?	LeadSquared Rishit Upadhyay Associate Product Manager Chose LeadSquared LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity … Incentivized Helpful? Verified User Anonymous Chose LeadSquared We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us. Incentivized Helpful? AR Aniruddh Rathore AVP, Digital Marketing & Growth Chose LeadSquared Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first … Incentivized Helpful? AI Asif Ismail Manager Sales and Pre-Sales Chose LeadSquared LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives. Incentivized Helpful? SV Shardul Vadnerkar Technical Retail Associate Chose LeadSquared I didn't use other platforms. Incentivized Helpful? RK Ram Kishore AGM Marketing Communications Chose LeadSquared Pricing is the advantage for Leadsquared. Incentivized Helpful? Prasad Subramanian General Manager- Digital Marketing Chose LeadSquared The decision to go with LedSquared is three fold Flexible and easily adaptable to your use case. Quick and easy to integrate and get going Incentivized Helpful? Sarla Sharma Managing Director Chose LeadSquared Its just because the team was approachable , this is one very good point Just a call and sms away are the team for support. Incentivized Helpful? Bob Derr Founder Chose LeadSquared LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors … Incentivized Helpful? Ashish Verma Strategic Partnerships & Digital Marketing Chose LeadSquared It satisfied our key metrics of features and recurring costs. Incentivized Helpful? SG Shalika Gupta Chief Operating Officer Chose LeadSquared Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management. Incentivized Helpful? Robert Evans Digital Content, Marketing Manager NexGoal and VIKTRE Careers Chose LeadSquared Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs. Incentivized Helpful? Akhil Sikri Co-founder, Tech Lead Chose LeadSquared We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared. Incentivized Helpful? Ganesh Rajendran AVP - Marketing Chose LeadSquared Simple to use - Intensive training is not required Best in class interfaces - intuitive and responsive Responsive web design templates are available Incentivized Helpful? Verified User Anonymous Chose LeadSquared I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the … Incentivized Helpful? Imran Baig Head of Marketing Chose LeadSquared INBOX25 and Act-On Incentivized Helpful? BH Ben Hutchins Marketing & Research Manager, Digital Marketing Chose LeadSquared As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive. Incentivized Helpful? Viral Jadhav Founder Director at MagnetMarketing.in (Online Marketer and Trainer) Chose LeadSquared We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity. Incentivized Helpful? Tajinder Singh Co Founder Chose LeadSquared Much simpler, much better client support and much more easy to implement, delegate and control. Incentivized Helpful? Rupesh Kumar Assistant Manager Digital Marketing Chose LeadSquared According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties. So I started using … Helpful? Ayush Jain Sales Manager Chose LeadSquared It's most effective and less expensive. Helpful? Karthikeyan V Marketing Communication Chose LeadSquared The only Product we used and using "LeadSquared" Helpful? Srikanth Acharya CEO Chose LeadSquared I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders. Helpful? Asim Ali Product Manager Chose LeadSquared When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy. Helpful? Madhu Eadara Co-Founder Chose LeadSquared This tool replaces all of them. Helpful?

Best Alternatives
	Affinity CRM	LeadSquared
Small Businesses	MethodCRM Score 9.1 out of 10	Salesmate Score 10.0 out of 10
Medium-sized Companies	Conversica Score 4.0 out of 10	Creatio Score 9.3 out of 10
Enterprises	Conversica Score 4.0 out of 10	Creatio Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Affinity CRM	LeadSquared
Likelihood to Recommend	9.1 (0 ratings)	7.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	8.8 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Support Rating	10.0 (0 ratings)	9.8 (0 ratings)

User Testimonials
	Affinity CRM	LeadSquared
Likelihood to Recommend	Very well suited for venture capital or any firm where you are managing a lot of stakeholders that are in different groups. Incentivized Andrew Bouldin Principal Read full review	Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently. Verified User Anonymous Read full review
Pros	Organization Data Housing Exporting Data Incentivized GA Greg Antonelli Investor Realtions Senior Associate Read full review	Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis. The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization. Daily attendance history and man-days management can be done. Sales performance and their values are mapped clearly. Irfanudeen S Senior Business Development Associate Read full review
Cons	More prompts to update and sort new connections More visual appeal on each listing on a list An Outlook desktop app plugin Incentivized Andrew Bouldin Principal Read full review	LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it. Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this. LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them. Incentivized AI Asif Ismail Manager Sales and Pre-Sales Read full review
Likelihood to Renew	We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai. Incentivized Tom Wondra Consultant / Senior Account Executive Read full review	It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product. Suneet Singh Kochar CEO Read full review
Usability	No answers on this topic	1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group Rishit Upadhyay Associate Product Manager Read full review
Support Rating	Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time. Incentivized Tom Wondra Consultant / Senior Account Executive Read full review	Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc AR Aniruddh Rathore AVP, Digital Marketing & Growth Read full review
Alternatives Considered	Two different companies, so it's not like I chose one over the other. However, after using both Affinity and Salesforce, I can say that Affinity is easier to use due to its simplicity. Salesforce had a lot of bells and whistles, that when used appropriately, I'm sure can help, but its not needed for what I currently do. Incentivized GA Greg Antonelli Investor Realtions Senior Associate Read full review	LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price. Rishit Upadhyay Associate Product Manager Read full review
Return on Investment	Internal communication clarity Streamlined operations Ease of audit trails Incentivized Verified User Anonymous Read full review	Lead leakage stopped, positively impacting the CPL. Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates. Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer. AR Aniruddh Rathore AVP, Digital Marketing & Growth Read full review
ScreenShots		LeadSquared Screenshots