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Score 8.4 out of 101
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Score 8 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Crowdbabble

You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.
Chandler Elmore profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Crowdbabble
Backlink management
Agency Analytics
8.3
Crowdbabble
SERP ranking tracking
Agency Analytics
9.7
Crowdbabble
Page grader
Agency Analytics
7.0
Crowdbabble
Competitive analysis
Agency Analytics
7.6
Crowdbabble
Site audit / diagnostics
Agency Analytics
8.0
Crowdbabble
Site recommendations
Agency Analytics
7.0
Crowdbabble

SEO Channels

Agency Analytics
8.5
Crowdbabble
Local SEO
Agency Analytics
8.7
Crowdbabble
Global SEO
Agency Analytics
8.3
Crowdbabble

SEO Platform & Account Management

Agency Analytics
10.0
Crowdbabble
Integration with web analytics tools
Agency Analytics
10.0
Crowdbabble

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels.
  • Reports are really customizable, easy to share with clients.
  • Tremendous customer support. I had a skype call with the founder!
Chandler Elmore profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • Pinterest support is lacking, could be more robust.
  • Reports could offer more customization, sometimes elementary.
Chandler Elmore profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
Buzzsumo shows you the most shared links and key influencers for any topic or website. Crowdbabble is more about overall account health and reporting.
Chandler Elmore profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • It can be seen as redundant to the in-house reporting done by most of the social platforms.
  • Its enterprise costs more than some clients might be willing to cover.
Chandler Elmore profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Crowdbabble

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Crowdbabble Editions & Modules
Crowdbabble
Additional Pricing Details