What users are saying about
8 Ratings
9 Ratings
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Score 8.6 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Unmetric

Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway
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Feature Rating Comparison

SEO

Agency Analytics
8.0
Unmetric
Backlink management
Agency Analytics
8.3
Unmetric
SERP ranking tracking
Agency Analytics
9.7
Unmetric
Page grader
Agency Analytics
7.0
Unmetric
Competitive analysis
Agency Analytics
7.7
Unmetric
Site audit / diagnostics
Agency Analytics
8.0
Unmetric
Site recommendations
Agency Analytics
7.0
Unmetric

SEO Channels

Agency Analytics
8.6
Unmetric
Local SEO
Agency Analytics
8.8
Unmetric
Global SEO
Agency Analytics
8.5
Unmetric

SEO Platform & Account Management

Agency Analytics
10.0
Unmetric
Integration with web analytics tools
Agency Analytics
10.0
Unmetric

Pros

Agency Analytics

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo

Unmetric

  • Calculates average engagement rates for custom time-periods and displays this on a dashboard.
  • Can access content from most platforms.
  • Good balance of easy-to-use and access to raw data for custom work.
  • Has all of the standard metrics for social media analysis.
No photo available

Cons

Agency Analytics

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo

Unmetric

  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.
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Alternatives Considered

Agency Analytics

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo

Unmetric

I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
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Return on Investment

Agency Analytics

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo

Unmetric

  • I haven't traced our use of this platform back to ROI specifically, but the data it provides is key to our strategic client work and clients are pleased with the level of detail and rigor we are able to provide.
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Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Unmetric

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Unmetric Editions & Modules

Unmetric
Edition
Standard
$1,0001
Agency
2
1. Per Month [Unlimited Users]
2. Pay As You Go
Additional Pricing Details
Special agency rates are available

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