What users are saying about

Agency Analytics

8 Ratings
Score 8.5 out of 101

Webtrends Social

8 Ratings
Score 5.7 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Webtrends Social

Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
Webtrends Social
Backlink management
Agency Analytics
8.3
Webtrends Social
SERP ranking tracking
Agency Analytics
9.7
Webtrends Social
Page grader
Agency Analytics
7.0
Webtrends Social
Competitive analysis
Agency Analytics
7.5
Webtrends Social
Site audit / diagnostics
Agency Analytics
8.0
Webtrends Social
Site recommendations
Agency Analytics
7.0
Webtrends Social

SEO Channels

Agency Analytics
8.5
Webtrends Social
Local SEO
Agency Analytics
8.7
Webtrends Social
Global SEO
Agency Analytics
8.3
Webtrends Social

SEO Platform & Account Management

Agency Analytics
10.0
Webtrends Social
Integration with web analytics tools
Agency Analytics
10.0
Webtrends Social

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Sentiment monitoring
  • Keyword based aware alerts
  • Excellent for managing content campaigns across multiple platforms
No photo available

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • The number of platforms it manages
  • Being able to use a wider range of media types
  • Learning curve could be improved upon for the UX
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Webtrends Social6.0
Based on 1 answer
Unfortunately, they changed the pricing structure and simultaneously offered less support. They did offer premium support, but it was very expensive
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Support

No score
No answers yet
No answers on this topic
Webtrends Social8.0
Based on 1 answer
They were fantastic. Highly responsive.
No photo available

Online Training

No answers on this topic
They didn't have any at the time.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Webtrends Social10.0
Based on 1 answer
This was a very straightforward process. First, we customized the look and feel to make it just the way we wanted it. When we were done, we notified our rep who then did some work on their side before pushing the site live. This all worked flawlessly
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Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
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Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • Reduced hours per week resolving customer issues
  • Increased efficiency on engagement reporting
  • Is costly to recoup ROI
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Webtrends Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Webtrends Social Editions & Modules
Webtrends Social
Additional Pricing Details