Agency Analytics vs. Webtrends Social

Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.

Incentivized

Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.

Incentivized

• Agency Analytics has the capability of connecting with web analytical solutions.
• Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
• The tool facilitates the black-link management for SEO purposes.
• Lastly, the customer support addresses all problems that clients face daily.

Incentivized

• It provided strong metrics on followers, contest entries, and shares.
• I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness.
• The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding.

• Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
• Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
• Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
• Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.

Incentivized

• The number of platforms it manages
• Being able to use a wider range of media types
• Learning curve could be improved upon for the UX

Incentivized

Unfortunately, they changed the pricing structure and simultaneously offered less support. They did offer premium support, but it was very expensive

They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.

Incentivized

They were fantastic. Highly responsive.

They didn't have any at the time.

This was a very straightforward process. First, we customized the look and feel to make it just the way we wanted it. When we were done, we notified our rep who then did some work on their side before pushing the site live. This all worked flawlessly

This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.

Incentivized

After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.

Incentivized

• For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
• It is something we can easily build into our pricing model.
• If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.

Incentivized

• Reduced hours per week resolving customer issues
• Increased efficiency on engagement reporting
• Is costly to recoup ROI

Incentivized