What users are saying about

Ahrefs

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Top Rated
95 Ratings
48 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
48 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

RavenTools

RavenTools attempts to amalgamate SEO, content management, social media, web analytics, e-commerce, PPC, and email marketing into one platform. I would suggest it only if you have one person doing all of those things (which you really shouldn't anyway). It doesn't really make sense for a team because there are far more robust tools available for each of those individual parts, and a free program like Google Analytics can cover the majority of those categories with added flexibility.
Laren Helms profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
RavenTools
6.9
Keyword analysis
Ahrefs
9.2
RavenTools
7.0
Backlink management
Ahrefs
9.3
RavenTools
5.3
SERP ranking tracking
Ahrefs
8.7
RavenTools
5.3
Page grader
Ahrefs
8.0
RavenTools
7.4
Competitive analysis
Ahrefs
9.1
RavenTools
7.8
Site audit / diagnostics
Ahrefs
7.6
RavenTools
7.7
Site recommendations
Ahrefs
6.9
RavenTools
7.1
Task management
Ahrefs
5.0
RavenTools
8.0

SEO Channels

Ahrefs
7.6
RavenTools
6.5
Local SEO
Ahrefs
8.0
RavenTools
7.0
Social SEO
Ahrefs
6.1
RavenTools
6.2
Mobile SEO
Ahrefs
7.3
RavenTools
5.4
Global SEO
Ahrefs
8.9
RavenTools
7.4

SEO Platform & Account Management

Ahrefs
8.1
RavenTools
8.7
Multi-domain support
Ahrefs
8.8
RavenTools
9.1
Integration with web analytics tools
Ahrefs
7.4
RavenTools
8.3

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • The reporting module allows us to easily customize reports. We can add or remove modules depending on whether the reports are going to be internal or external.
  • Raven allows us to aggregate all of our Analytics, AdWords and social accounts so that we can present a complete Integrated Marketing Report.
  • Raven makes it easy to edit the variables in the reports such as comparisons between time periods, number of items presented in a table, and sort order.
Amy Odhner profile photo

Cons

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth profile photo
  • It was difficult when the tool stopped providing keywords used for organic Google searches a few years ago.
  • When the product we repositioned as a digital marketing platform vs. an SEO platform, use of it as a standalone SEO package became more difficult
  • Many elements of the program overlap with other reporting and tools we already have from other vendors, and need to be supplemented with additional details before our reports are ready to share internally.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
RavenTools9.0
Based on 16 answers
I've yet to see another product that provides the feature set for the price point that RavenTools does. I'm open to giving other products a try if they come about, but generally expect RavenTools to develop and expand to continue meeting the market needs they cater too for their client's needs.
Jason Bean profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful.
No photo available
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz is probably better as a pure SEO tool. Their functionality is much deeper, and their blog is a great resource for SEO and marketing advice
No photo available

Return on Investment

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available
  • More efficient client reporting
  • Better monitoring of organic keyword ranking
  • Additional SEO analysis to reference for site audits
Shawn Livengood profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details