What users are saying about

Ahrefs

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Top Rated
96 Ratings
13 Ratings

Ahrefs

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Top Rated
96 Ratings
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Score 9 out of 101
13 Ratings
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Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool
Elise Phillips profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
WordTracker
8.1
Keyword analysis
Ahrefs
9.2
WordTracker
8.5
Backlink management
Ahrefs
9.3
WordTracker
4.0
SERP ranking tracking
Ahrefs
8.7
WordTracker
9.0
Page grader
Ahrefs
8.0
WordTracker
9.0
Competitive analysis
Ahrefs
9.1
WordTracker
8.0
Site audit / diagnostics
Ahrefs
7.6
WordTracker
9.0
Site recommendations
Ahrefs
6.9
WordTracker
8.0
Task management
Ahrefs
5.0
WordTracker
9.0

SEO Channels

Ahrefs
7.6
WordTracker
10.0
Local SEO
Ahrefs
8.0
WordTracker
10.0
Social SEO
Ahrefs
6.0
WordTracker
10.0
Mobile SEO
Ahrefs
7.3
WordTracker
10.0
Global SEO
Ahrefs
8.9
WordTracker
10.0

SEO Platform & Account Management

Ahrefs
8.1
WordTracker
8.5
Multi-domain support
Ahrefs
8.8
WordTracker
8.0
Integration with web analytics tools
Ahrefs
7.4
WordTracker
9.0

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • Keyword research for SEO and SEM
  • Keyword gap analysis
  • Multi source keyword research
Maddie Silver profile photo

Cons

  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Mitch Lee profile photo
  • UI
  • Data storage. Yes it would be nice to query all data which has ever entered your system.
  • Smarter query system
Maddie Silver profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
WordTracker7.9
Based on 3 answers
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Maddie Silver profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Betweem Moz, SEMRush, and Ahrefs - Ahrefs takes the cake. Though Moz is catching up with link data, their other toolsets do not provide enough useful data to make complex decisions. SEMRush is a close tie with Ahrefs and would definitely be on top of mind if I also managed PPC. For pure SEOs, Ahrefs would be number one
Mitch Lee profile photo
Word tracker was cheap to use, can be rolled out to a team quickly, and provides good data for Search engine optimization SEO and paid search management SEM. Word tracker uses multiple databases, and has a nice data set. There are others out there, but they are not as flexible, the data set is not as good, and many are more expensive.
Maddie Silver profile photo

Return on Investment

  • Ahrefs makes it easy to identify gaps for new-business pitches
  • Ahrefs has increased efficiency with competitor analysis.
No photo available
  • Fast way to get data = less time wasted time
  • Lots of accurate data
  • Cost effective for teams
Maddie Silver profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

WordTracker

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details