Ahrefs vs WordTracker

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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WordTracker

Good bang for the buck. Access to nice data setsGood for SEO and SEO / Paid Search / PPCGreat for all groups of all sizes. Easy to export data.It gives you data which Google used to give you.Not so good for local search, uber specific categories, or international search. Since the data is 30 days old, it is not good for instant search campaigns, but is great for SEO and long tail SEM

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Maddie Silver

Digital Marketing Guru

EyeWonMarketing and Advertising, 51-200 employees

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Feature Rating Comparison

Ahrefs

8.4

WordTracker

8.1

Keyword analysis

9.4

8.5

Backlink management

9.5

4.0

SERP ranking tracking

9.1

9.0

Page grader

8.0

9.0

Competitive analysis

9.2

8.0

Site audit / diagnostics

8.7

9.0

Site recommendations

7.7

8.0

Task management

5.6

9.0

Ahrefs

8.0

WordTracker

10.0

Local SEO

8.2

10.0

Social SEO

6.5

10.0

Mobile SEO

8.3

10.0

Global SEO

9.2

10.0

Ahrefs

8.6

WordTracker

8.5

Multi-domain support

9.1

8.0

Integration with web analytics tools

8.1

9.0

Pros

The index of links updates very often
The export features allow easy data cross analysis with other data sources
The price is well worth the return of service and usefulness

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 51-200 employees

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Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

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Elise Phillips

SEO/ Creative Manager

Zymphony Technology SolutionsInformation Technology and Services, 11-50 employees

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Cons

Ahref's keyword analyzer is not as strong as its competitors. Depending on the plan you have, it may limit to number of queries attributed to the property you're researching.

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Amanda Tessier

Senior Associate, Digital Marketing

AltisourceFinancial Services, 5001-10,000 employees

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Cumulative month data or seasonal data would be appreciated.

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Elise Phillips

SEO/ Creative Manager

Zymphony Technology SolutionsInformation Technology and Services, 11-50 employees

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Likelihood to Renew

Ahrefs8.0

Based on 4 answers

Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 51-200 employees

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WordTracker7.9

Based on 3 answers

It is useful for both ourselves and clients

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Bailie Losleben

Marketing Consultant

Heinz Marketing IncMarketing and Advertising, 1-10 employees

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Usability

Ahrefs7.0

Based on 1 answer

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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No score

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Alternatives Considered

Ahrefs and SpyFu compliment each other. Ahrefs is better for backlinks and overall performance tracking. SpyFu is the leader for keyword analysis, especially with their combat tool. Conductor strives to replace or supplement Webmaster Tools and Google Analytics and build custom reporting, particularly for agencies. Ahrefs is a strong tool to support any marketing team that is building an organic presence.

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Amanda Tessier

Senior Associate, Digital Marketing

AltisourceFinancial Services, 5001-10,000 employees

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WordTracker was selected because of its dependability over time and results.

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Elise Phillips

SEO/ Creative Manager

Zymphony Technology SolutionsInformation Technology and Services, 11-50 employees

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Return on Investment

Ahrefs has literally been the most powerful tool in my pocket for converting potential clients. They can't deny what I show them using AHREFS. It's a winner!

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Caleb Kingston

CEO

BRAINSPINMarketing and Advertising, 1-10 employees

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