Ahrefs vs WordTracker

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool

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Elise Phillips

SEO/ Creative Manager

Zymphony Technology SolutionsInformation Technology and Services, 11-50 employees

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Feature Rating Comparison

Ahrefs

8.0

WordTracker

8.1

Keyword analysis

9.2

8.5

Backlink management

9.3

4.0

SERP ranking tracking

8.7

9.0

Page grader

8.0

9.0

Competitive analysis

9.1

8.0

Site audit / diagnostics

7.6

9.0

Site recommendations

6.9

8.0

Task management

5.0

9.0

Ahrefs

7.6

WordTracker

10.0

Local SEO

8.0

10.0

Social SEO

6.0

10.0

Mobile SEO

7.3

10.0

Global SEO

8.9

10.0

Ahrefs

8.1

WordTracker

8.5

Multi-domain support

8.8

8.0

Integration with web analytics tools

7.4

9.0

Pros

Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Keyword research for SEO and SEM
Keyword gap analysis
Multi source keyword research

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Maddie Silver

Digital Marketing Guru

EyeWonMarketing and Advertising, 51-200 employees

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Cons

Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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UI
Data storage. Yes it would be nice to query all data which has ever entered your system.
Smarter query system

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Maddie Silver

Digital Marketing Guru

EyeWonMarketing and Advertising, 51-200 employees

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Likelihood to Renew

Ahrefs8.0

Based on 4 answers

Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 51-200 employees

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WordTracker7.9

Based on 3 answers

Good bang for the buck.
Makes the work flow easier by being able to extract data faster.
Quick for my team to learn how to use.
Lots of data. Really really lots of data.
Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there

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Maddie Silver

Digital Marketing Guru

EyeWonMarketing and Advertising, 51-200 employees

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Usability

Ahrefs7.0

Based on 1 answer

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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Alternatives Considered

Betweem Moz, SEMRush, and Ahrefs - Ahrefs takes the cake. Though Moz is catching up with link data, their other toolsets do not provide enough useful data to make complex decisions. SEMRush is a close tie with Ahrefs and would definitely be on top of mind if I also managed PPC. For pure SEOs, Ahrefs would be number one

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Word tracker was cheap to use, can be rolled out to a team quickly, and provides good data for Search engine optimization SEO and paid search management SEM. Word tracker uses multiple databases, and has a nice data set. There are others out there, but they are not as flexible, the data set is not as good, and many are more expensive.

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Maddie Silver

Digital Marketing Guru

EyeWonMarketing and Advertising, 51-200 employees

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