airfocus vs. Qualtrics XM for Strategy and Research

airfocus is a scalable platform, very useful for any organization, especially for our IT department since it facilitates decision making, helps to establish different priorities, and helps to execute your sprints easily in a simple and visual way.

Incentivized

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.

• Product prioritization was made simple by compiling stakeholder input on projects to determine the proper order to execute differing projects. Priority poker-like features are a huge timesaver.
• Creating roadmaps could not be easier in airfocus. Creating new projects is intuitive and you can customize settings that allow you to automatically add projects to the overall roadmap. There are a number of choices for the roadmap templates also which is nice depending on individual product managers' needs and expertise.
• Perhaps the most useful feature(s) of airfocus are the collaboration tools. The ability to build out product roadmaps with the entire team's input saves countless hours of in-person prioritization meetings and has made refinement meetings with engineering team go much more smoothly.

Incentivized

• Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
• It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
• Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Incentivized

• Can be expensive to give everyone access
• Integrations could be more precise and powerful

Incentivized

• The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
• We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
• I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Incentivized

I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.

All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.

They answered every single question we had in a timely fashion and furthermore, they went out of their way to make sure we had all the time we needed to fully evaluate the product. I think the fact that they truly valued customer feedback to improve the product made them feel more like a partner then just an off-the-shelf solution

Incentivized

Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible

I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints

I like being able to easily integrate new colleagues by simply giving them a log in user name and password

It's easy to use, it's customizable. It is ideal for managing multiple product lists, it is transparent and helps keep any work team centralized. It has an intuitive interface, special to track the time to our established goals.

Incentivized

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase

Incentivized

• We know exactly what the impact/effort is of our projects, so we don't waste time on projects or features that won't drive meaningful revenue or increased brand affinity.

Incentivized

• Increased productivity due to the highly intuitive user-interface and template saving capabilities.
• Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
• If a user has created a great template, they can share to external teams quite easily. It helps other departments!

Incentivized