The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
N/A
Firebase
Score 8.2 out of 10
N/A
Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Swiftify
Score 9.0 out of 10
Small Businesses (1-50 employees)
When Apple rolled out Swift back in 2014, Objective-C was set to be replaced. Even nowadays, however, there are plenty of apps and projects that still use Objective-C, and developers are faced with the prospect of either starting again from scratch or attempting to convert them to Swift. Swiftify for Xcode is designed to automate much of the conversion process, handling the task of replacing syntax while letting you focus on other aspects of migrating your project to…
$5
per file
Pricing
Airship
Firebase
Swiftify
Editions & Modules
No answers on this topic
Phone Authentication
$0.01
Per Verification
Stored Data
$0.18
Per GiB
Pay As You Go
$5
per file
Cloud 30 (Monthly)
$49
30 files per month
Cloud 100 (Monthly)
$99
100 files per month
Cloud 300 (Monthly)
$199
300 files per month
Cloud 1000 (Monthly)
$299
1000 files per month
Cloud 30 (Yearly)
$399
300 files per year
Cloud 100 (Yearly)
$799
1000 files per year
Cloud 300 (Yearly)
$1,599
3000 files per year
Cloud 1000 (Yearly)
$2,399
10000 files per year
Offline Converter
custom pricing
per seat
Offerings
Pricing Offerings
Airship
Firebase
Swiftify
Free Trial
Yes
No
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
Yes
No
Yes
Entry-level Setup Fee
Optional
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Airship
Firebase
Swiftify
Considered Multiple Products
Airship
Verified User
Team Lead
Chose Airship
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than …
The above mentioned products were evaluated for initial RFQ process however Airship was awarded for the robustness and ease of use, and its strategy aligns with Vodafone's App usage engagement
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
It is recommended to use Swiftify in any situation that requires iOS development because even if you develop just in Swift or just in Objective-C, it could be helpful for researching and investigating purposes. Additionally, if you need to convert big quantities of code from Objective-C to Swift, this tool will optimise that work. It will not translate a whole class of 2000 lines perfectly, but after converting it you can review the code and modify the lines that have not been properly converted, making you save more than the 50% of the time in that case. I've not been able to test it properly as I only used the trial version and it is really limited.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
There's not much to compare - we haven't found any proprietary like it. Existing OpenSource solutions are unmaintained and Swiftify supports the latest versions of Swift.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
For now the impact has been small, considering that I used the trial version, it was helpful for small conversions. Summarising: Saving time on researching process
