Airtable vs. monday marketer (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.6 out of 10
N/A
Airtable is a web-based application builder that combines spreadsheet usability with relational database architecture. The platform enables users to construct custom operational applications, configure automated workflows, and design tailored interfaces without traditional software development.
$24
per month per user
monday marketer (discontinued)
Score 10.0 out of 10
N/A
monday marketer was a solution for marketers and creatives to plan, execute and optimize enterprise marketing initiatives. The product is no longer available standalone, and its features are integrated into the core monday work management solution.N/A
Pricing
Airtablemonday marketer (discontinued)
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
Airtablemonday marketer (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Airtablemonday marketer (discontinued)
Considered Both Products
Airtable
Chose Airtable
Airtable is the best for structuring, automating and interacting with data, but only for internal use. For public-facing needs, other apps are required for their support of custom domains and styling.
Chose Airtable
Airtable is far more sophisticated than Sheets or Excel in terms of its functions. The interface is also much easier on the eyes. People are less familiar with it and there is a bit of a learning curve, but overall, Airtable empowers us to do more and to better understand our …
Chose Airtable
Airtable is more presentable and fluid both in terms of project management and scheduling :)
Chose Airtable
I think it's way more robust than google sheets.
Chose Airtable
Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful.

It's also a …
Chose Airtable
It is not comparable because we use it as a bridge those tools and our platform. So, in our use case, Airtable works more as a connector between the different tools we use and as a complement to eliminate repeated tasks trough automation. We are also exploring the possibility …
Chose Airtable
AirTable does a great job at Project Management. You can easily create tasks and set up reminders, including automated reminder emails, when deadlines draw near. You can group the tasks and can also group tasks in a variety of ways (not started, pending, completed or …
Chose Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
Chose Airtable
There's a saying that spreadsheets were never meant to be databases, and Airtable provides the missing piece for nontechnical users who need to hear that saying. It's more performant and provides more custom view options, for example, than Excel or Google Sheets.

Retool …
Chose Airtable
Salesforce Lightning Platform, Salesforce Marketing Cloud and Adobe Marketo Engage
Chose Airtable
Airtable is as powerful, if not more than these competitors. It has a simple interface like Asana or Trello but has robust data functions and tracking of Jira or ShotGrid (now called Flow). While I haven't found it as profoundly integrated as Jira, Airtable feels much more …
Chose Airtable
While a very capable tool, Smartsheet ultimately didn't provide the ease of use we required for our scenario. Monday was a great tool that felt very similar to Airtable, except its mobile app actually lead to some mismatched information and difficult use in time-sensitive …
Chose Airtable
Most comparable to Monday.com. Great, easy-to-use tool.
Chose Airtable
I have tried Trello, Monday.com, Meister Task, and even Google Sheets. They are all great and solid applications. Some even have really nice user interfaces. However, none of them have met my primary need of being able to view my current projects and associated deadlines at a …
Chose Airtable
Airtable is:
  • More customizable.
  • Simpler to use than Excel or Sheets—you don't need to write formulas
Chose Airtable
Airtable is a great collaboration tool, Its kanban boards facilitate me to add a texture to my projects. There is so much to talk
Chose Airtable
Airtable is so far the best project management tool I've used so far—it is way more visually appealing to the eye and offers the most customizations.
Chose Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
Chose Airtable
Asana is a great piece of software but it ultimately had too many features and offerings. Our main focus was having a 'smartsheet' that easily allowed for collaboration at a very affordable price. Airtable was the best fit for what we were looking for at the time. If we ever …
Chose Airtable
We have tried to use smart-sheet before but it is nowhere as good as Airtable. The user interface with Airtable is much better and it also has much more functionality.
Chose Airtable
The only similar thing that I have used is Google Sheets, and Airtable is much better than this as it provides way more abilities and creation of automation.
monday marketer (discontinued)
Chose monday marketer (discontinued)
I chose monday marketer because it is easy to use.
Chose monday marketer (discontinued)
Both Asana and Slack worked well for their perspective purposes; pricing became an issue with larger groups.
Chose monday marketer (discontinued)
It's the first one we used and are still using it for Marketing. For me personally, I use monday marketer for social media content. I manage a team of content creators and they all have the ability to upload into the social media planner. We like the main table view as it is …
Chose monday marketer (discontinued)
Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google calendar, and much more. You can do far more using monday marketer than I have ever experienced …
Chose monday marketer (discontinued)
Frame.io is very very limited compared with Monday
Chose monday marketer (discontinued)
The UX is way better in monday.com, and the mobile version is very user-friendly as well. It is also great to quickly produce a Gantt chart and customize columns, for a 360 marketing plan overview. Objectives, KPIs, budget, etc. I am also happy with the content marketing …
Chose monday marketer (discontinued)
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing …
Chose monday marketer (discontinued)
monday marketer User-friendly UI helps us in creating boards very efficiently, automation across the boards and integrations works very smoothly, easy to implement and set up, users can easily understand this tool with little or no support, and the learning curve for this …
Chose monday marketer (discontinued)
Salesforce is a very heavy and slow platform that really doesn't work at all well for startups.

I binned Salesforce since it was from my predecessor and was a very poor fit and is really only good for enterprises.
Chose monday marketer (discontinued)
Asana was easy to use but Monday works great because of the app and also the desktop download. It is very user-friendly and intuitive
Chose monday marketer (discontinued)
None of them.
Chose monday marketer (discontinued)
Slack doesn't organize tasks as much as it is for chat channels. Monday is the superior tracker and organizer.
Chose monday marketer (discontinued)
I have not used any additional platforms
Chose monday marketer (discontinued)
monday marketer blows the rest out of the water. The automations and customizations allow us to set up dashboards and workflows that work exactly how we need them to. By taking advantage of the free access to the community and responsive customer support, I can always …
Chose monday marketer (discontinued)
Perhaps a fundamentally different tool, but while Microsoft Teams is intended as a business communication platform, I find Monday marketer a much better way to manage daily work and any tasks in a much more personalized way.
Chose monday marketer (discontinued)
I have currently had experience with Trello and Microsoft Teams in trying to use these systems to manage workloads. I find both lack the strong customization and easy-to-use layout of Monday marketer.
Chose monday marketer (discontinued)
monday marketer is much more advanced and intuitive and it encompasses all the features and adds a lot more details to the workflow planning.
Chose monday marketer (discontinued)
I've used Asana and prefer monday marketer. I've compared with friends who use Asana and the functionality seems to be fairly similar, but the interface of monday marketer just makes more sense to me—sort of like Microsoft vs Mac.
Chose monday marketer (discontinued)
For some serious processing and automation power, packed with professional dashboard reporting which showcases your work, Monday's the solution you've been dreaming about. Monday is easy to set up and use with prebuilt templates and ideas to get you started. Flexibility allows …
Chose monday marketer (discontinued)
For collaboration with the team, other departments as well as suppliers Monday Marketer is a more useful, efficient, and easy-to-use tool. However, since we all use the Microsoft suite, for document management and reminder management in our current tools it is easier to use …
Chose monday marketer (discontinued)
I like Microsoft Planner for simple collaboration in the Teams setting but I find Monday has more functionality and looks better (with color-coding, various categorizations, tagging, and status levels), you can automate actions and have all your activities in one place, rather …
Chose monday marketer (discontinued)
We've never tested out similar platforms.
Features
Airtablemonday marketer (discontinued)
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
Ratings
1% above category average
monday marketer (discontinued)
-
Ratings
Task Management8.90 Ratings00 Ratings
Resource Management8.00 Ratings00 Ratings
Gantt Charts8.40 Ratings00 Ratings
Scheduling7.40 Ratings00 Ratings
Workflow Automation8.00 Ratings00 Ratings
Team Collaboration7.90 Ratings00 Ratings
Support for Agile Methodology8.30 Ratings00 Ratings
Support for Waterfall Methodology8.50 Ratings00 Ratings
Document Management7.50 Ratings00 Ratings
Email integration7.10 Ratings00 Ratings
Mobile Access5.90 Ratings00 Ratings
Timesheet Tracking7.80 Ratings00 Ratings
Change request and Case Management8.20 Ratings00 Ratings
Budget and Expense Management7.10 Ratings00 Ratings
Best Alternatives
Airtablemonday marketer (discontinued)
Small Businesses
Stackby
Stackby
Score 8.8 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
InEight
InEight
Score 8.2 out of 10
Brandfolder
Brandfolder
Score 7.2 out of 10
Enterprises
InEight
InEight
Score 8.2 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Airtablemonday marketer (discontinued)
Likelihood to Recommend
8.6
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
9.7
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
8.4
(0 ratings)
In-Person Training
8.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Airtablemonday marketer (discontinued)
Likelihood to Recommend
Airtable is well suited for cross-functional teams who all have an interest in data site - it's democratizing who owns data. Especially if there will be a need to add input on a cell-level basis view comment functionality with the expectation of @mentioned parties respond. Airtable is less suited for teams who need to run functions, jobs, and macros across a data set; they're best suited for Excel.
Read full review
I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
Read full review
Pros
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
  • Tool with a very dynamic interface
  • The way monday.com notifies you when we have a message is very useful, everything is saved so we can look at it at any time.
  • The monday.com autosave offers greater peace of mind when working with cards.
  • Monday.com is a very well developed tool, with a modern design.
Read full review
Cons
  • Airtable does not integrate with collaboration services with which it is possible to review live changes within each spreadsheet (in the case of keeping them closed).
  • Does not automate analysis traffic.
  • It does not include any section where it is possible to communicate with the other editors.
Read full review
  • Importing Excel docs can sometimes be a struggle
  • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
  • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
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Likelihood to Renew
We love Airtable for how we use it and we know there are probably tons of other ways we can implement it for other departments. We just haven't gotten there yet (due to bandwith) Customer Support is also super helpful and overall ease of use is fantastic
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No answers on this topic
Usability
Airtable is a simple and intuitive tool. However, when you first set it up, you need someone who is curious and able to design a system that works for your organisation's use case. This takes some time, but it can be intuitive once it's set up.
Read full review
It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
Read full review
Reliability and Availability
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
Read full review
No answers on this topic
Performance
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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No answers on this topic
Support Rating
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
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In-Person Training
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
No answers on this topic
Online Training
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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No answers on this topic
Implementation Rating
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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No answers on this topic
Alternatives Considered
Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful. It's also a great cloud-based storage place for marketing materials, as it goes beyond simple storage - you can group together, make notes, connect, and comment on assets.
Read full review
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
Read full review
Scalability
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
Read full review
No answers on this topic
Return on Investment
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
Read full review
  • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
  • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
  • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
Read full review
ScreenShots

Airtable Screenshots

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