Amazon Pay is a payment and fraud protection service for ecommerce merchants allowing shoppers to log in with their amazon credentials and make purchases.
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MGID
Score 9.0 out of 10
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MGID offers companies a native advertising platform. The platform, which targets 850 million unique readers with 165 billion recommendations monthly, aims to help publishers retain audiences and monetize traffic. The vendor claims MGID helps clients boost brand performance and awareness for by connecting them to unique audiences, at the right time, with the right content. MGID offers clients a 360 solution, from planning and strategy to delivery and reporting, and…
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Taboola
Score 8.6 out of 10
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Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
$10
Starting Price Per Day
Pricing
Amazon Pay
MGID
Taboola
Editions & Modules
No answers on this topic
No answers on this topic
Campaigns
$10.00
Starting Price Per Day
Offerings
Pricing Offerings
Amazon Pay
MGID
Taboola
Free Trial
No
No
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Amazon Pay
MGID
Taboola
Considered Multiple Products
Amazon Pay
No answer on this topic
MGID
No answer on this topic
Taboola
Verified User
Manager
Chose Taboola
Taboola is the middle ground between the two. Policy ensures that only quality content and creatives are distributed, but they aren't extremely strict about what kind of content can be shown. Brax isn't in the list, but it is a great supplementary tool for Taboola. However, …
I find it's extremely easy to use Amazon Pay, at least as a consumer. If you have an active Amazon account, and if you have Prime, your features (free shipping) are already connected and ready to use. The advantages are that you don't have to enter new payment info into another new e-commerce site and your Amazon Prime shipping advantages are already built into your options. At least, this has been the case for me the few times I've used it so far - on a couple of different online stores. I also had to cancel an item and the reimbursement went through quickly and easily as well.
If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
The experience of using Amazon Pay goes really well if you have paired your Amazon account with an Alexa-enabled device.
You don't have to take out your credit card in public and you can simply complete every purchase using Amazon Pay UPI.
Amazon Pay later is one of my favorite features that I use to make any purchase on the Amazon website. It allows me to make payments even when I am short on the pocket. And the good part is that you don't have to pay any interest for this pay later amount.
In case you have received a gift voucher from your company, you can add it to your account and it will reflect in your Amazon Pay balance.
Once you have added the money to the Amazon Pay wallet, you can't transfer it to your bank account and you are not able to purchase an Amazon gift card
It's very helpful for our company. Amazon Pay is an easy use platform. Through this app, you can solve all the problems like pay electricity bills, employees salaries, and transfer money to anyone.
It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
Amazon Pay gets a rating of 9 because it does not drastically improve the business. That said, it allows us to offer another payment method for users who trust Amazon and will always or only checkout with Amazon Pay. The support team for Amazon Pay is top-notch and will help get all issues resolved.
We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
The User Interface of Amazon Pay is far better than any other payment gateway. Moreover, I have very less payment stuck problems with Amazon pay, and even if any payment gets stuck the issue is resolved within 48 hours of the failed transaction. I like that Amazon Pay offers rewards for every payment done which is a very cool feature that other applications often provide its users.
Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
Amazon Pay instantly boosted our sales when I realized that customs prefer to use it over PayPal as just about everyone has an Amazon account and it makes it easier for them to just check out using Amazon Pay.
The processing fees while higher than the others we are using are the only downside to our return in using Amazon Pay.
Customers use their Amazon logins for their Amazon pay orders and it is as hassle-free as it gets.
Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.