Amazon Web Services vs. Google Campaign Manager 360

This is something that is actually common across most cloud providers. A comprehensive understanding of one's use cases, constraints and future directions is key to determining if you even need a cloud solution. If you are a 2-person startup developing something with a best-scenario audience of 1k DAU in a year, you would very likely best served by a dirt-cheap dedicated Linux server somewhere (and your options to graduate to a cloud solution will still be open). If, however, you are a bigger fish, and/or you are actively considering build-vs-buy decisions for complicated, highly-loaded, six-figure requests per minute systems, global loadbalancing, extreme growth projections - then MAYBE you solve all or part of it with a cloud provider. And depending on your taste for risk, reliability, flexibility, track record - it might be AWS.

Incentivized

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

Incentivized

• During the month-end, we experience high resource utilization; however, with AWS's scalability, we can effectively tackle the peak load.
• With AWS IAM, we don't need to set up complete infrastructure for identity and access management, as AWS provides end-to-end IAM services.
• With AWS, development has become very easy as it's very quick to spin up and destroy the environment, which saves costs.

Incentivized

• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

Incentivized

• When there is any misconfiguration of EC2 related to SSM Connect. It doesn't clearly states that what particular configuration is missing.
• Debugging networking related issues could be improved.
• From the security group page, it's difficult to determine which resource a security group is associated with.

Incentivized

• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

Incentivized

We are almost entirely satisfied with the service. In order to move off it, we'd have to build for ourselves many of the services that AWS provides and the cost would be prohibitive. Although there are cost savings and security benefits to returning to the colo facility, we could never afford to do it, and we'd hate to give up the innovation and constant cycle of new features that AWS gives us.

Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

AWS offers a wide range of powerful services that cater to various business needs which is significant strength. The ability to scale resources on-demand is a major advantage making it suitable for businesses of all sizes. The sheer volume of options and configurations can be overwhelming for new users leading to a steep learning curve. While functional the AWS management console can feel cluttered and less intuitive compared to some competitors which can hinder navigation. Although some documentation lacks clarity and practical examples which can frustrate users trying to implement specific solutions.

Incentivized

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

Incentivized

Availability is very good, with the exception of occasional spectacular outages.

AWS does not provide the raw performance that you can get by building your own custom infrastructure. However, it is often the case that the benefits of specialized, high-performance hardware do not necessarily outweigh the significant extra cost and risk. Performance as perceived by the user is very different from raw throughput.

The customer support of Amazon Web Services are quick in their responses. I appreciate its entire team, which works amazingly, and provides professional support. AWS is a great tool, indeed, to provide customers a suitable way to
immediately search for their compatible software's and also to guide them in a
good direction. Moreover, this product is a good suggestion for every type of
company because of its affordability and ease of use.

Incentivized

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

Incentivized

The API's were very well documented and was Janova's main point of entry into the services.

I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

Incentivized

Amazon Web Services fits best for all levels of organisations like startup, mid level or enterprise. The services are easy to use and doesn't require a high level of understanding as you can learn via blogs or youtube videos. AWS is Reasonable in cost as the plan is pay as you use.

Incentivized

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

Incentivized

• Using Amazon Web Services has allowed us to develop and deploy new SAAS solutions quicker than we did when we used traditional web hosting. This has allowed us to grow our service offerings to clients and also add more value to our existing services.
• Having AWS deployed has also allowed our development team to focus on delivering high-quality software without worrying about whether our servers will be able to handle the demand. Since AWS allows you to adjust your server needs based on demand, we can easily assign a faster server instance to ease and improve service without the client even knowing what we did.

Incentivized

• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

Incentivized