Amplitude Analytics vs Apptopia

• Very user-friendly and easy to understand even for those with not much knowledge
• The interface is nice looking
• Different charts are used to analyze different types of data

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• Apptopia not only allows you to see what technologies are being used in an app, but also when an technology is removed, inactive or installed.
• You can create alerts to help you stay on top of changes in the market, SDK, revenue, user base and more.
• The benefits of working with an SMB company is you get their full attention at any point in the customer lifecycle. Early on to our usage of Apptopia we had the Chief Product Officer getting on calls and video shares with us to hear our feedback, ask for suggestions and to showcase new/upcoming features. They have excellent customer support and are constantly updating and adding to their already amazing product.
• The employees that work there are very receptive and helpful as well. I was reviewing another tool for my company to use and noticed one of their managers had left a review about the given tool. I personally reached out to her asking for her opinion and feedback before buying and she responded within a day.

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• No capabilities to group numbers.
• Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
• Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.

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• very inaccurate in my team's experience.
• the beautiful traffic map breakdown was also very inaccurate
• Needs more app coverage. Did not have information for alot of large publishers we are looking to contact.

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• Positive: Quicker analysis of our important business funnels
• Positive: Decreased time asking engineering to run reports
• Positive: Easy collaboration and funnel development

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• Overall was poor ROI. It was not cheap and did not bring much value.
• Reports seemed to be good at first but later found lots of inaccuracies
• Could not find information on premium publishers

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