Amplitude Analytics vs Apptopia

• Visualization
• Ease of Use
• Non-technical UI
• Always releasing new features
• Wide range of functionality
• Great design!

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• Apptopia not only allows you to see what technologies are being used in an app, but also when an technology is removed, inactive or installed.
• You can create alerts to help you stay on top of changes in the market, SDK, revenue, user base and more.
• The benefits of working with an SMB company is you get their full attention at any point in the customer lifecycle. Early on to our usage of Apptopia we had the Chief Product Officer getting on calls and video shares with us to hear our feedback, ask for suggestions and to showcase new/upcoming features. They have excellent customer support and are constantly updating and adding to their already amazing product.
• The employees that work there are very receptive and helpful as well. I was reviewing another tool for my company to use and noticed one of their managers had left a review about the given tool. I personally reached out to her asking for her opinion and feedback before buying and she responded within a day.

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• Marketing and Sales actions are on separate objects.
• events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged

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• Truly no cons to report here. Any feedback or questions our org has are answered almost immediately.

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• Positive: Quicker analysis of our important business funnels
• Positive: Decreased time asking engineering to run reports
• Positive: Easy collaboration and funnel development

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• Overall was poor ROI. It was not cheap and did not bring much value.
• Reports seemed to be good at first but later found lots of inaccuracies
• Could not find information on premium publishers

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