What users are saying about
8 Ratings
75 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Animoto

Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Mitchell Terpstra | TrustRadius Reviewer

Vimeo

I think Vimeo is well-used by organizations or people interested in placing the videos within another platform (within an app, embedded in a website, etc.) rather than someone looking for a video platform for social media purposes. I would say Vimeo is a wonderful business solution rather than a personal outlet.
Marissa Roth | TrustRadius Reviewer

Feature Rating Comparison

Video Marketing

Animoto
Vimeo
6.3
Lead generation
Animoto
Vimeo
7.6
Video personalization
Animoto
Vimeo
7.2
eCommerce
Animoto
Vimeo
4.7
Support for advertisements
Animoto
Vimeo
5.2
Video SEO
Animoto
Vimeo
7.0
Integration to Marketing Automation
Animoto
Vimeo
6.1

Video Platform Integrations

Animoto
Vimeo
6.1
Integration to Salesforce.com
Animoto
Vimeo
5.5
Integration to Marketo
Animoto
Vimeo
5.8
Integration to HubSpot
Animoto
Vimeo
6.1
Integration to Eloqua
Animoto
Vimeo
6.0
Integration to LMS
Animoto
Vimeo
7.3

Video Security

Animoto
Vimeo
8.6
Video access controls
Animoto
Vimeo
8.5
User management
Animoto
Vimeo
8.1
Video link sharing
Animoto
Vimeo
9.2
Internal video
Animoto
Vimeo
8.5
External video
Animoto
Vimeo
8.7

Video Player

Animoto
Vimeo
8.2
Player customization
Animoto
Vimeo
7.7
Embedded videos
Animoto
Vimeo
8.9
Video quality / Bandwidth controls
Animoto
Vimeo
8.0
Mobile compatibility
Animoto
Vimeo
8.3

Video Analytics

Animoto
Vimeo
6.3
A/B testing
Animoto
Vimeo
3.9
Streaming quality reports
Animoto
Vimeo
4.8
Per viewer tracking
Animoto
Vimeo
6.9
Per video tracking
Animoto
Vimeo
8.3
Video analytics dashboard
Animoto
Vimeo
7.8

Video Hosting, Management & Storage

Animoto
Vimeo
7.3
On-Demand video
Animoto
Vimeo
7.0
Live streaming
Animoto
Vimeo
7.4
Impact of streaming on network
Animoto
Vimeo
6.7
Video upload & format support
Animoto
Vimeo
6.9
Video library / File management
Animoto
Vimeo
7.9
Video portal
Animoto
Vimeo
7.8

Video Engagement

Animoto
Vimeo
4.7
Audience polling
Animoto
Vimeo
2.0
Audience Q&A / Live chat
Animoto
Vimeo
4.2
Video comments
Animoto
Vimeo
8.1

Pros

Animoto

  • Online editor, no download required.
  • Music library to add sound to your video.
  • User friendly tools in the interface.
Allison Chaney | TrustRadius Reviewer

Vimeo

  • Image and Branding - Vimeo has always had an edge on design and branding versus its competitors like YouTube. Using Vimeo as a content delivery platform gives the appearance of being luxurious and having a high-end product.
  • Video Configuration - I've used YouTube through multiple iterations of their video management and configuration options, and Vimeo has continued to beat it hands down, both in ease of use and robustness. I can easily organize my Vimeo videos into tags and playlists while I still struggle with YouTube, where it is quite laborious.
  • User Interaction - Vimeo allows you to capture user email addresses for email lists with ease, something its competitors have not figured out yet. You can easily split your video into chapters and hyperlink from within the video to other areas, features which competitors like YouTube have in some form but not nearly as easy to use or well-implemented as Vimeo.
  • Video Analytics - Vimeo has a full-featured analytics suite that helps content creators understand user interaction and engagement with their videos.
  • Versioning and Collaboration - Vimeo has workflows for video history and for collaboration where you can have a content creator upload a video which enters a pipeline for an editor to approve. I have not used these workflows, but it's pretty cool that they have implemented features like this.
  • Custom Micro-Sites - I have only ever embedded Vimeo videos in websites that I've created, or sent them as links to clients, but I have seen well-designed micro-sites for content creators built using Vimeo. Overall, Vimeo does design and branding very well. Their micro-sites look much better, visually speaking, than competitors like YouTube whose equivalent feature, the YouTube Channel, just seems dry in comparison.
Jonah Dempcy | TrustRadius Reviewer

Cons

Animoto

  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.
Chris McCarthy | TrustRadius Reviewer

Vimeo

  • The Vimeo videos do not appear on search engine results, it would be better if search engines can find them.
  • The search option can be made better. Looking up for old videos are a hassle sometimes.
  • Can have CC autogeneration option, it would be better.
Hanaa Ibham | TrustRadius Reviewer

Usability

Animoto

No score
No answers yet
No answers on this topic

Vimeo

Vimeo 9.0
Based on 1 answer
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
Jeannette Saysomvang | TrustRadius Reviewer

Support Rating

Animoto

Animoto 9.0
Based on 1 answer
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Allison Chaney | TrustRadius Reviewer

Vimeo

Vimeo 8.1
Based on 15 answers
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Animoto

We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
Jackie Bassett | TrustRadius Reviewer

Vimeo

In higher ed we have a couple of options that integrate directly with our LMS (Blackboard/Canvas) that are comparable. Kaltura is outstanding but it's very expensive whereas I've found Viddler(and YouTube) to be much more simplistic. I've worked with other tools that want to charge based on the number of views or how much bandwidth you demand but I have always found that to be erratic. For budgeting purposes, I prefer to you just a sent annual fee like Vimeo.
Mark Nowowiejski | TrustRadius Reviewer

Return on Investment

Animoto

  • Hundreds of thousands of views for our brand clients on social..
  • Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
  • Generated increased sales for a number of snack clients.
Mitchell Terpstra | TrustRadius Reviewer

Vimeo

  • We have seen a very good ROI on all of our weekly videos as it provides really good analytics.
  • Because Vimeo is reliable there has been very little to no troubleshooting or issues with video playback. That means our customers don't leave the video when
  • Our website is a destination for people to view our videos, so on the negative side, Vimeo doesn't have the user base to have our content organically discovered.
Jon Ackerman | TrustRadius Reviewer

Pricing Details

Animoto

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Animoto Editions & Modules

Edition
Free$0.001
Professional$29.001
Team$79.001
  1. per month
Additional Pricing Details

Vimeo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vimeo Editions & Modules

Edition
Plus$121
Pro$201
Business$501
Premium$751
  1. per month
Additional Pricing Details

Rating Summary

Add comparison