Apollo.io vs. HighLevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
HighLevel
Score 9.5 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
Pricing
Apollo.ioHighLevel
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Offerings
Pricing Offerings
Apollo.ioHighLevel
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioHighLevel
Features
Apollo.ioHighLevel
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
193 Ratings
5% above category average
HighLevel
-
Ratings
Advanced search8.4188 Ratings00 Ratings
Identification of new leads8.2188 Ratings00 Ratings
List quality7.8191 Ratings00 Ratings
List upload/download8.4179 Ratings00 Ratings
Ideal customer targeting8.0186 Ratings00 Ratings
Load time/data access8.2189 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
191 Ratings
6% above category average
HighLevel
-
Ratings
Contact information8.2191 Ratings00 Ratings
Company information8.4191 Ratings00 Ratings
Industry information8.0189 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
188 Ratings
5% above category average
HighLevel
-
Ratings
Lead qualification process7.8172 Ratings00 Ratings
Smart lists and recommendations7.5172 Ratings00 Ratings
Salesforce integration8.1110 Ratings00 Ratings
Company/business profiles8.1179 Ratings00 Ratings
Alerts and reminders7.7161 Ratings00 Ratings
Data hygiene7.5179 Ratings00 Ratings
Automatic data refresh7.5169 Ratings00 Ratings
Tags7.8144 Ratings00 Ratings
Filters and segmentation8.3174 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
166 Ratings
4% above category average
HighLevel
-
Ratings
Sales email templates7.5165 Ratings00 Ratings
Append emails to records7.9151 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.3
6 Ratings
26% above category average
WYSIWYG email editor00 Ratings9.06 Ratings
Dynamic content00 Ratings9.46 Ratings
Ability to test dynamic content00 Ratings9.16 Ratings
Landing pages00 Ratings8.86 Ratings
A/B testing00 Ratings9.56 Ratings
Mobile optimization00 Ratings9.56 Ratings
Email deliverability reporting00 Ratings9.46 Ratings
List management00 Ratings9.46 Ratings
Triggered drip sequences00 Ratings9.86 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.6
6 Ratings
39% above category average
Lead nurturing automation00 Ratings9.86 Ratings
Lead scoring and grading00 Ratings9.76 Ratings
Data quality management00 Ratings9.46 Ratings
Automated sales alerts and tasks00 Ratings9.66 Ratings
Lead segmentation and distribution00 Ratings9.74 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.7
6 Ratings
26% above category average
Calendaring00 Ratings9.86 Ratings
Event/webinar marketing00 Ratings9.66 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.3
6 Ratings
34% above category average
Social sharing and campaigns00 Ratings9.66 Ratings
Social profile integration00 Ratings9.06 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.3
6 Ratings
35% above category average
Dashboards00 Ratings9.76 Ratings
Standard reports00 Ratings9.76 Ratings
Custom reports00 Ratings8.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
5.5
6 Ratings
3% above category average
API00 Ratings9.46 Ratings
Role-based workflow & approvals00 Ratings9.46 Ratings
Customizability00 Ratings8.86 Ratings
Integration with Salesforce.com00 Ratings1.84 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.84 Ratings
Integration with SugarCRM00 Ratings1.84 Ratings
Best Alternatives
Apollo.ioHighLevel
Small Businesses
UpLead
UpLead
Score 9.3 out of 10
OutboundEngine
OutboundEngine
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
OutboundEngine
OutboundEngine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHighLevel
Likelihood to Recommend
8.6
(214 ratings)
9.8
(6 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
8.2
(185 ratings)
9.2
(4 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioHighLevel
Likelihood to Recommend
Apollo.io
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
HighLevel
HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
HighLevel
  • Evolves with the times
  • Incorporate user feedback and requests in feature and product development.
  • Very Customizable
  • Cost-effective
  • Wide ranging features
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
HighLevel
  • We encounter bugs from time to time
  • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
  • Loads slowly at times
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
HighLevel
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
HighLevel
HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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HighLevel
No answers on this topic
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
HighLevel
HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
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Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
HighLevel
  • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings