Apollo.io vs. HighLevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
HighLevel
Score 9.2 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
Pricing
Apollo.ioHighLevel
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Offerings
Pricing Offerings
Apollo.ioHighLevel
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioHighLevel
Features
Apollo.ioHighLevel
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.3
161 Ratings
7% above category average
HighLevel
-
Ratings
Advanced search8.4157 Ratings00 Ratings
Identification of new leads8.3159 Ratings00 Ratings
List quality7.9160 Ratings00 Ratings
List upload/download8.6150 Ratings00 Ratings
Ideal customer targeting8.0157 Ratings00 Ratings
Load time/data access8.3158 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
160 Ratings
5% above category average
HighLevel
-
Ratings
Contact information8.2160 Ratings00 Ratings
Company information8.3160 Ratings00 Ratings
Industry information8.0158 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
157 Ratings
6% above category average
HighLevel
-
Ratings
Lead qualification process7.8146 Ratings00 Ratings
Smart lists and recommendations7.7145 Ratings00 Ratings
Salesforce integration8.493 Ratings00 Ratings
Company/business profiles8.0152 Ratings00 Ratings
Alerts and reminders7.7133 Ratings00 Ratings
Data hygiene7.5151 Ratings00 Ratings
Automatic data refresh7.6146 Ratings00 Ratings
Tags7.8125 Ratings00 Ratings
Filters and segmentation8.4149 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
143 Ratings
3% above category average
HighLevel
-
Ratings
Sales email templates7.6142 Ratings00 Ratings
Append emails to records7.8132 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.0
6 Ratings
25% above category average
WYSIWYG email editor00 Ratings8.86 Ratings
Dynamic content00 Ratings9.06 Ratings
Ability to test dynamic content00 Ratings8.76 Ratings
Landing pages00 Ratings8.56 Ratings
A/B testing00 Ratings9.26 Ratings
Mobile optimization00 Ratings9.26 Ratings
Email deliverability reporting00 Ratings9.06 Ratings
List management00 Ratings9.06 Ratings
Triggered drip sequences00 Ratings9.56 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.2
6 Ratings
35% above category average
Lead nurturing automation00 Ratings9.56 Ratings
Lead scoring and grading00 Ratings9.36 Ratings
Data quality management00 Ratings9.06 Ratings
Automated sales alerts and tasks00 Ratings9.16 Ratings
Lead segmentation and distribution00 Ratings9.34 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.3
6 Ratings
23% above category average
Calendaring00 Ratings9.56 Ratings
Event/webinar marketing00 Ratings9.16 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
8.8
6 Ratings
30% above category average
Social sharing and campaigns00 Ratings9.16 Ratings
Social profile integration00 Ratings8.66 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
9.0
6 Ratings
32% above category average
Dashboards00 Ratings9.36 Ratings
Standard reports00 Ratings9.36 Ratings
Custom reports00 Ratings8.36 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Apollo.io
-
Ratings
HighLevel
5.8
6 Ratings
8% above category average
API00 Ratings9.06 Ratings
Role-based workflow & approvals00 Ratings9.06 Ratings
Customizability00 Ratings8.56 Ratings
Integration with Salesforce.com00 Ratings2.74 Ratings
Integration with Microsoft Dynamics CRM00 Ratings2.74 Ratings
Integration with SugarCRM00 Ratings2.74 Ratings
Best Alternatives
Apollo.ioHighLevel
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHighLevel
Likelihood to Recommend
8.7
(163 ratings)
9.6
(6 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
8.9
(4 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioHighLevel
Likelihood to Recommend
Apollo.io
Apollo.io is well suited to find a key target person within an organisation. Once you identified an organisation, it is not essentially a tool for you to find leads or something that would lead to a sale. The best way to use Apollo.io, in my opinion, is to identify a sector which you would like to go into and then prospect a geographic scan and demographic of whether it has to be a founder, C- suite executive, or any other key defining demographic for you to filter from.
Read full review
HighLevel
HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
HighLevel
  • Evolves with the times
  • Incorporate user feedback and requests in feature and product development.
  • Very Customizable
  • Cost-effective
  • Wide ranging features
Read full review
Cons
Apollo.io
  • Credit usage is not always clear, we've done actions and then been surprised by the credit usage, so having more clarity on this BEFORE the credits are used up would be great.
  • LinkedIn steps are not ideal, there's no automation and does nothing to speed up or help with that step, this really is an email platform, not for social media.
Read full review
HighLevel
  • We encounter bugs from time to time
  • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
  • Loads slowly at times
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
HighLevel
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
HighLevel
HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
HighLevel
No answers on this topic
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
HighLevel
HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
HighLevel
  • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings