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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    HighLevel

    Score9.3 out of 10
    N/AHighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.

    $97

    per month

    Pricing
    Apollo.ioHighLevel
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Starter
    $97
    per month
    Unlimited
    $297
    per month
    SaaS Pro
    $497
    per month
    Offerings
    Pricing Offerings
    Apollo.ioHighLevel
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Features
    Apollo.ioHighLevel
    Prospecting
    Comparison of Prospecting features of Apollo.io and HighLevel
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    HighLevel
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and HighLevel
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    HighLevel
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and HighLevel
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    HighLevel
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.1184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and HighLevel
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    HighLevel
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Apollo.io and HighLevel
    Feature
    Apollo.io
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    24% above category average
    WYSIWYG email editor00 Ratings9.06 Ratings
    Dynamic content00 Ratings9.56 Ratings
    Ability to test dynamic content00 Ratings9.26 Ratings
    Landing pages00 Ratings8.96 Ratings
    A/B testing00 Ratings9.56 Ratings
    Mobile optimization00 Ratings9.56 Ratings
    Email deliverability reporting00 Ratings9.56 Ratings
    List management00 Ratings9.56 Ratings
    Triggered drip sequences00 Ratings9.86 Ratings
    Lead Management
    Comparison of Lead Management features of Apollo.io and HighLevel
    Feature
    Apollo.io
    -
    Ratings
    HighLevel
    9.7
    6 Ratings
    37% above category average
    Lead nurturing automation00 Ratings9.86 Ratings
    Lead scoring and grading00 Ratings9.86 Ratings
    Data quality management00 Ratings9.56 Ratings
    Automated sales alerts and tasks00 Ratings9.76 Ratings
    Lead segmentation and distribution00 Ratings9.84 Ratings
    Campaign Management
    Comparison of Campaign Management features of Apollo.io and HighLevel
    Feature
    Apollo.io
    -
    Ratings
    HighLevel
    9.8
    6 Ratings
    27% above category average
    Calendaring00 Ratings9.86 Ratings
    Event/webinar marketing00 Ratings9.76 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Apollo.io and HighLevel
    Feature
    Apollo.io
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Social sharing and campaigns00 Ratings9.76 Ratings
    Social profile integration00 Ratings9.16 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Apollo.io and HighLevel
    Feature
    Apollo.io
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Dashboards00 Ratings9.86 Ratings
    Standard reports00 Ratings9.86 Ratings
    Custom reports00 Ratings8.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Apollo.io and HighLevel
    Feature
    Apollo.io
    -
    Ratings
    HighLevel
    5.4
    6 Ratings
    3% above category average
    API00 Ratings9.56 Ratings
    Role-based workflow & approvals00 Ratings9.56 Ratings
    Customizability00 Ratings8.86 Ratings
    Integration with Salesforce.com00 Ratings1.64 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.64 Ratings
    Integration with SugarCRM00 Ratings1.64 Ratings
    Best Alternatives
    Apollo.ioHighLevel
    Small Businesses
    Owler
    Score9.7 out of 10
    Thryv
    Score8.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioHighLevel
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.9
    (6 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    9.3
    (4 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioHighLevel
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    HighLevel
    HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    HighLevel
    • Evolves with the times
    • Incorporate user feedback and requests in feature and product development.
    • Very Customizable
    • Cost-effective
    • Wide ranging features
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    HighLevel
    • We encounter bugs from time to time
    • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
    • Loads slowly at times
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    HighLevel
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    HighLevel
    HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    HighLevel
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    HighLevel
    HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    HighLevel
    • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings