Apollo.io vs. Fin

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Fin
Score 8.8 out of 10
N/A
Fin is an AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale.
$0.99
one-time fee per outcome
Pricing
Apollo.ioFin
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro add-on
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Offerings
Pricing Offerings
Apollo.ioFin
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Fin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.
More Pricing Information
Community Pulse
Apollo.ioFin
Considered Both Products
Apollo.io
Chose Apollo.io
Cheaper than SalesLoft. More internal data when sourcing prospects within Apollo App.

Falls short to SalesLoft in relation to stability. Used SalesLoft for 2+ years and might have had 1-2 outages. Apollo before their switch from Azure to Google cloud had outages every other …
Fin
Chose Fin
Intercom met our requirements from the beginning. We did not evaluate any competitors. We use Zuora on our support team, which has some overlap, but I am not a user of that.
Chose Fin
I inherited Intercom but had the option to replace it. I chose not to given the success we have had and how much I enjoyed the platform
Features
Apollo.ioFin
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
172 Ratings
6% above category average
Fin
-
Ratings
Advanced search8.4168 Ratings00 Ratings
Identification of new leads8.3168 Ratings00 Ratings
List quality7.8170 Ratings00 Ratings
List upload/download8.5159 Ratings00 Ratings
Ideal customer targeting8.0166 Ratings00 Ratings
Load time/data access8.2168 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
170 Ratings
4% above category average
Fin
-
Ratings
Contact information8.1170 Ratings00 Ratings
Company information8.2170 Ratings00 Ratings
Industry information8.0168 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
168 Ratings
5% above category average
Fin
-
Ratings
Lead qualification process7.7157 Ratings00 Ratings
Smart lists and recommendations7.6155 Ratings00 Ratings
Salesforce integration8.299 Ratings00 Ratings
Company/business profiles8.1162 Ratings00 Ratings
Alerts and reminders7.7143 Ratings00 Ratings
Data hygiene7.5161 Ratings00 Ratings
Automatic data refresh7.5155 Ratings00 Ratings
Tags7.7132 Ratings00 Ratings
Filters and segmentation8.2158 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
151 Ratings
3% above category average
Fin
-
Ratings
Sales email templates7.7150 Ratings00 Ratings
Append emails to records7.8139 Ratings00 Ratings
Best Alternatives
Apollo.ioFin
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Conversica
Conversica
Score 4.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioFin
Likelihood to Recommend
8.7
(162 ratings)
8.7
(383 ratings)
Likelihood to Renew
8.0
(2 ratings)
10.0
(21 ratings)
Usability
8.3
(134 ratings)
8.7
(294 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
5.7
(10 ratings)
Online Training
-
(0 ratings)
7.4
(2 ratings)
Implementation Rating
5.5
(1 ratings)
6.6
(5 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioFin
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
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Intercom
A prospect lands on my site to ask about building profile sizes, wind/snow ratings, installation timelines, or warranty coverage.
What Fin does well is deliver instant, consistent answers, pull from approved specs and positioning, and keep the conversation moving without human involvement.
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Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
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Intercom
  • It is very easy to train
  • It does a great job of recommending answers when little context is given.
  • I love the ability to create a snippet to address issues in the moment or in the long term, based on FAQs.
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Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
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Intercom
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
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Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
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Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
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Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
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Intercom
The platform is overall clear and intuitive. As with any new platform, there's a learning curve, but that wasn't an issue for our team (and it shouldn't be an issue for others). Fin options are scattered across several submenus, and I'd like them grouped together, but I also like having all those training-related tabs open at all times, so it's not much of a real issue for me.
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Reliability and Availability
Apollo.io
No answers on this topic
Intercom
always there
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Performance
Apollo.io
No answers on this topic
Intercom
works perfect
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Intercom
I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
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Online Training
Apollo.io
No answers on this topic
Intercom
Easy to know the learning path
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Implementation Rating
Apollo.io
No answers on this topic
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
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Intercom
There are so many AI platforms available, and you could theoretically build a system using the available AI API's from any of the big platforms. However, I dont think it's as easy as this. Intercom is deliberately built for customer service, the features they are releasing a based on providing the best customer experience. If we were to build this ourselves or to use another platform we would be taking on the upkeep, using Fin is just much simpler as it's also our chosen ticketing platform so anything that Fin is not able to answer yet and escalated directly to our team with no extra effort required from our side.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
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Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Fin Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of the dashboard to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of the interface to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.